零售商公平关切下的生鲜品供应链协调机制

发布时间：2017-12-27 06:02

本文关键词：零售商公平关切下的生鲜品供应链协调机制　出处：《系统工程学报》2017年04期 　论文类型：期刊论文

【摘要】：针对供应商主导的生鲜农产品供应链中零售商的公平关切特征,运用Nash讨价还价博弈理论构建了零售商的公平关切参照框架,建立了供应商和零售商的Stackelberg博弈模型,分析了零售商的公平关切对生鲜农产品供应链的运作产生的影响,并设计了基于改进旁支付自执行契约的协调机制.研究表明:在分散决策下,虽然零售商的公平关切既不会减轻也不会加剧双重边际效应,但会使供应商给其让渡部分收益,且零售商的公平关切度和谈判能力越强,供应商让渡的收益就越多;在执行改进旁支付自执行契约后,供应商和零售商能够在个人理性的分散决策下达到集中决策时的Pareto均衡解,同时实现决策目标的Pareto改进,且零售商的公平关切会逐渐增大由供应商流向零售商的旁支付.
[Abstract]:For retailers of fresh agricultural products supply chain of the leading suppliers of fairness concerns, construct the frame of reference of retailer equity concerns using Nash bargaining game theory, establishes a Stackelberg game model of supplier and retailer, analyses the influence of retailer equity on fresh agricultural products supply chain operation, and improve the design. Since the implementation of payment coordination mechanism based on contract. The study shows that under decentralized decision-making, although neither reduce the retailer's fairness concerns will not aggravate the double marginal effect, but will make the supplier to the transferring part of the proceeds, and the retailer's fairness concerns degree and negotiation ability is stronger, the supplier delivered more revenue from payment; execute the contract after the execution of improvement by the supplier and the retailer in the individual rational decentralized to centralized decision-making of the Pareto equilibrium At the same time, the Pareto improvement of the decision goal is realized, and the fair concern of the retailer will gradually increase the side payment from the supplier to the retailer.
【作者单位】：南京航空航天大学经济与管理学院;
【基金】：国家自然科学基金资助项目(71171112;71371098)
【分类号】：F323.7
【正文快照】： 1引言随着人们消费水平的提高,生鲜农产品的新鲜度受到人们越来越多的青睐,同时也对生鲜农产品的冷链运输环节提出了更高的要求.但我国大部分生鲜农产品仍在常温下流通,综合冷链流通率仅为19%,而美、日等发达国家的冷链流通率达到85%,其中欧、美、加、日等发达国家肉禽冷链流

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