全产业链视角下松茸产销地市场调查分析——以云南为例

发布时间：2017-12-27 07:24

本文关键词：全产业链视角下松茸产销地市场调查分析——以云南为例　出处：《林业经济问题》2017年04期 　论文类型：期刊论文

【摘要】：选取松茸产业链市场中的云南产地11户企业和北上广3个销地市场作为调查对象,从采购、加工、物流、营销等全产业链视角,通过品牌、市场份额、利润分配、消费者行为、出口需求价格弹性等进行多维度调查分析的结果表明:国际市场渐趋稳定,国内销售趋旺且拓展空间大,但是产业市场发展面临市场准入门槛低、缺乏有效监管、品牌营销模式单一、缺乏旗舰型企业带动、利润空间趋窄等问题。因此,建议以提高供给质量为主攻方向,以中高端市场为突破口,整合重塑品牌,打造产业联合体,打造旗舰型企业;构建企农利益共同体,促进松茸产业融合发展。
[Abstract]:Select the industrial chain of Tricholoma matsutake market in Yunnan from 11 enterprises and 3 in the north of Guangzhou market as the research object, from the perspective of purchasing, processing, logistics, marketing as a whole industry chain, through the brand, market share, profit distribution, consumer behavior, export price elasticity of demand for multi dimension analysis of the results of the investigation show that international the market is stable, domestic sales growth and expansion of space, but the industry market is facing the market access threshold is low, the lack of effective supervision, single, lack of brand marketing mode of the flagship enterprise, driven by increasingly narrow profit margins and other issues. Therefore, suggestions to improve the quality of supply as the main direction in the high-end market as a breakthrough, the integration of brand, to build the industrial consortium to build the flagship enterprise; construction enterprises and agricultural community of interests, promote the integration of development of tricholomamatsutake industry.
【作者单位】：云南省社会科学院农村发展研究所;云南省社会科学院经济研究所;中国水产科学研究院渔业发展战略研究中心;
【基金】：云南省政府与中国社科院“省院合作项目”(SY201603)
【分类号】：F323.7
【正文快照】： 中国年产松茸约4 000 t,以西南地区为主产区,而云南为西南地区之冠,年产松茸2 000 t,每年约1 000 t鲜松茸出口到日本(占出口新鲜松茸量的70%[1])、韩国、加拿大、美国等国家,占中国出口量的70%,是云南省出口创汇重要农产品之一。西藏松茸年采集量约530 t[2],鲜茸约95%经云南过

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