有机农产品购买行为差异及成因分析——基于消费者分类的视角

发布时间：2018-01-02 10:51

本文关键词：有机农产品购买行为差异及成因分析——基于消费者分类的视角　出处：《湖北农业科学》2016年15期 　论文类型：期刊论文

【摘要】：随着消费者对安全健康食品需求的增加,有机农产品日益受到关注。通过对沈阳市消费者的实地调查,按照实际购买经历将消费者分为3类,即忠诚购买者、放弃购买者、从未购买者,采用多分类Logit模型实证分析3类消费者购买行为差异的成因。结果表明,消费者对有机农产品的认知水平、健康意识和购买便利程度是导致3类消费者购买行为差异的重要因素,消费者受教育程度、家中是否有15岁以下孩子或60岁以上老人也会对消费者购买行为造成影响。因此,企业等相关主体应对有机农产品进行多渠道宣传,并将有机农产品推向更普及更便利的销售场所,以便于消费者了解和购买。
[Abstract]:With the increase of consumers' demand for safe and healthy food, organic agricultural products are paid more and more attention. According to the actual purchase experience, the consumers are divided into three categories, that is, loyal buyers. Give up buyers, never buyers, using multi-classification Logit model empirical analysis of the three categories of consumer purchase behavior differences. The results show that the level of consumer awareness of organic agricultural products. Health awareness and purchase convenience are the important factors leading to the difference of purchase behavior among the three types of consumers, and the education level of consumers. Whether there are children under the age of 15 or over 60 years old in the home will also have an impact on consumer buying behavior. Therefore, enterprises and other relevant entities should carry out multi-channel publicity of organic agricultural products. And the organic agricultural products to more popular and more convenient place of sale, in order to facilitate consumer understanding and purchase.
【作者单位】：沈阳农业大学经济管理学院;
【基金】：国家自然科学基金面上项目(71273177)
【分类号】：F713.55;F323.7
【正文快照】： 近来中国食品不安全事件频发,人们对农产品的质量安全要求越来越强烈,追求天然、无污染的健康农产品已成为消费者的普遍需求,因而有机农产品日益受到消费者的关注。有机农产品是指来自于有机农业生产体系,根据国际有机农业生产要求相应标准生产加工,并通过独立的有机食品认证

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