爱奇艺合伙人计划——旨在纪录片的市场化及商业化

发布时间：2018-01-04 19:20

本文关键词：爱奇艺合伙人计划——旨在纪录片的市场化及商业化　出处：《传媒》2017年06期 　论文类型：期刊论文

【摘要】：正时代和市场推动着中国纪录片行业的发展,从内容相对单一的电视专题片扩大到种类繁多的纪实节目,近几年纪录片的表现有目共睹。褪去了阳春白雪的高冷皮囊,洗掉了刻板学术的传统标签,纪录片日益被大众接受与关注。但国内纪录片行业的问题依然存在:个别纪录片类型缺失甚至空白、创作人才匮乏内容创新不足、产业链断裂宣传营销滞后,等等。由于没有已成气候的市场和清晰稳定的回报模式,生产方难以获得资金注入,行业问题因此
[Abstract]:The positive times and the market promote the development of China's documentary industry, from the relatively single content of television feature films to a variety of documentary programs. The performance of the documentary film in recent years is obvious to all. It has removed the cold skin bag and removed the traditional label of rigid academic. Documentary is increasingly accepted and concerned by the public. However, the problems of domestic documentary industry still exist: lack of individual documentary type or even blank, lack of creative talent content innovation, industry chain break of propaganda and marketing lag. And so on. Without an established market and a clear and stable return model, it is difficult for producers to get capital injections, and the industry has problems as a result
【作者单位】：爱奇艺纪录片频道;
【正文快照】： 时代和市场推动着中国纪录片行业的发展,从内容相对单一的电视专题片扩大到种类繁多的纪实节目,近几年纪录片的表现有目共睹。褪去了阳春白雪的高冷皮囊,洗掉了刻板学术的传统标签,纪录片日益被大众接受与关注。但国内纪录片行业的问题依然存在:个别纪录片类型缺失甚至空白、

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