基于任务驱动的Presentation教学模式应用实践——以“国际市场营销”课程为例

发布时间：2018-01-04 22:21

本文关键词：基于任务驱动的Presentation教学模式应用实践——以“国际市场营销”课程为例　出处：《金华职业技术学院学报》2016年02期 　论文类型：期刊论文

更多相关文章： 任务驱动 Presentation PS策略

【摘要】：任务驱动教学模式已经成为应用型课程大量采用的常规模式。借鉴Presentation教学法,设计Presentation在国际市场营销课中的实施方案。为配合这一方案实施,构建了国际市场营销课程体系结构图谱,在分解16个微课程基础上,优化了Presentation实施流程,并对实施效果进行了检验。结果表明,这一任务驱动式教学模式的实施,使学生进一步理解和掌握了国际市场营销的概念、观念、思想和决策方案等理论与实务知识,同时提高了国际营销的职业意识,把掌握知识与提高技能结合起来,达成了课程教学目标。
[Abstract]:The task-driven teaching model has become a conventional model for application-oriented courses. Learn from the Presentation teaching method. This paper designs the implementation scheme of Presentation in international marketing course. In order to cooperate with the implementation of this scheme, the structure map of international marketing curriculum system is constructed, which is based on the decomposition of 16 microcourses. The implementation process of Presentation is optimized and the effect of implementation is tested. The results show that this task-driven teaching model is implemented. So that students can further understand and master the concepts, concepts, ideas and decision-making plans of international marketing theory and practice knowledge, and improve the professional awareness of international marketing. The combination of mastering knowledge and improving skills has achieved the goal of curriculum teaching.
【作者单位】：温州大学城市学院;
【基金】：2015年浙江省教育科学规划课题(2015SCG177) 2016浙江省哲学社会科学规划课题(16NDJC132YB)
【分类号】：G642;F713.50-4
【正文快照】： Presentation英文原意表示“报告和陈述”,该教学法最早出现于国外的英文教学,后被实践于各学科的课程教与学之中[1]。Presentation教学模式的基本思想是:课程开始之前先按照某种分组标准把全班学生分为若干学习小组,每一小组5-8位同学。教学以周为单元,前一周教师根据课程所

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