校园创意水果营销方式初探

发布时间：2018-01-07 15:31

本文关键词：校园创意水果营销方式初探　出处：《中国商论》2016年19期 　论文类型：期刊论文

【摘要】：水果,这种大众消费品已逐渐转变为生活必需品,是大众消费的一个重要组成部分。随着大学的不断发展与扩招,在校学生已经形成了一定规模,庞大的校园市场必然会带来巨大的水果需求。校园内有很多固定的水果店铺,但是由于他们只是在单纯地出售水果,所以盈利额相对较小。目前,对于水果这种初级产品,只有通过深加工的方式才会吸引更多的消费者,同时带来可观的盈利。本文通过分析大学生的需求,对水果营销方式进行创新。
[Abstract]:Fruit, this kind of consumer goods has been gradually transformed into necessities of life, is an important part of mass consumption. With the continuous development and expansion of university enrollment, students have formed a certain scale. The huge campus market is bound to bring huge demand for fruit. There are many fixed fruit shops on campus, but because they are selling fruit simply, the profit is relatively small. At present. As for the primary product of fruit, only through deep processing can it attract more consumers and bring considerable profit. This paper analyzes the demand of college students and innovates the way of fruit marketing.
【作者单位】：江西财经大学;
【分类号】：F323.7
【正文快照】：

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