万邦农产品物流园电子商务发展策略研究

发布时间：2018-01-16 08:05

本文关键词：万邦农产品物流园电子商务发展策略研究　出处：《西安科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着当前我国信息技术产业的飞速发展,信息时代商务方式的主流正逐渐走向电子商务,这对传统的企业内部生产经营及管理的模式,都产生了较大的冲击和影响。我国是农业大国,为顺应信息时代的整体趋势,农产品企业也纷纷投入人力和财力,根据电子商务运营模式来改造企业的运营和管理,建立起农产品产销运作的电子商务运营体系。但是由于农产品相关行业具有自身独特的特点、运营管理模式及市场规律,如果盲目的跟风电子商务,没有适合自身特点的电子商务发展策略和成熟可靠的具体实施方案,就不能真正实现企业在电子商务领域积极健康的发展。基于上述背景,本文选择了从事农产品运输及销售的万邦农产品物流园作为研究对象,在对万邦农产品物流园简介的基础上,通过问卷调查及访谈等方法,结合其自身特点从基建、人才、物流、支付等方面对其电子商务现状进行了分析;进一步剖析了万邦农产品物流园电子商务发展中存在的问题,主要包括电子商务经营观念、产品、物流配送及支付问题;深入探究得出以上问题的原因:品牌缺失、外围基础设施建设不完善、物流配送体系不健全以及农产品质量标准体系不健全等;最后,通过对万邦农产品物流园发展电子商务进行内外部环境的分析,提出了进一步发展策略和建议,如加强对电子商务的重视程度和电子商务部门的组织建设,改善电子商务基建设备并打造专业的电子商务平台,加强电子商务人才培养和完善人才激励制度,建立应用信息技术的物流配送系统,推广信用社网上支付并强化第三方支付平台的使用等。论文的研究对于农产品销售和配送企业特别是万邦物流园电子商务的发展提供理论参考,具有一定的借鉴意义。
[Abstract]:With the rapid development of the information technology industry in our country, the mainstream of the business mode in the information age is gradually moving towards electronic commerce, which is the traditional mode of production management and management in enterprises. China is a large agricultural country, in order to comply with the information age of the overall trend, agricultural enterprises have also invested human and financial resources. According to the e-commerce operation mode to transform the operation and management of enterprises, establish the production and marketing of agricultural products operation of e-commerce operation system, but because of agricultural products related industries have their own unique characteristics. Operation management model and market law, if blindly follow the trend of e-commerce, there is no suitable for their own characteristics of e-commerce development strategy and mature and reliable specific implementation plan. Based on the above background, this paper chooses Wanbang Agricultural products Logistics Park, which is engaged in the transportation and sale of agricultural products, as the research object. On the basis of brief introduction of Wanbang Agricultural products Logistics Park, through questionnaire survey and interview, this paper analyzes the current situation of E-commerce from the aspects of infrastructure, talent, logistics, payment and so on. Further analyzed the existing problems in the development of E-commerce in Wanbang Agricultural products Logistics Park, mainly including the concept of e-commerce management, products, logistics distribution and payment issues; The reasons for these problems are as follows: lack of brand, imperfect construction of external infrastructure, imperfect distribution system of logistics and imperfect quality standard system of agricultural products. Finally, through the analysis of the internal and external environment of the development of E-commerce in Wanbang Agricultural products Logistics Park, the further development strategies and suggestions are put forward. Such as strengthening the degree of attention to e-commerce and the organization and construction of e-commerce departments, improving electronic commerce infrastructure equipment and building a professional e-commerce platform, strengthening e-commerce talent training and improving the talent incentive system. The logistics distribution system based on information technology is established. Promote credit cooperatives online payment and strengthen the use of third-party payment platform. This paper provides a theoretical reference for the development of agricultural products sales and distribution enterprises, especially Wanbang logistics park e-commerce. Has certain reference significance.
【学位授予单位】：西安科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F323.7;F724.6;F326.6

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