融合双创理念的应用型本科“市场营销学”课程生态平台构建

发布时间：2018-02-14 05:30

本文关键词： 创新创业理念课程成效生态平台构建　出处：《中国市场》2016年22期 　论文类型：期刊论文

【摘要】：应用型本科"市场营销学"课程改革与实践是应用型本科院校现在和将来的持续关注重点,专业课程改革与实践的理念决定着相关专业课程教学成效、专业建设成败及人才培养的效果,也直接决定着大学生职业适应、创新能力和就业、创业能力的水平。为了适应新形势的要求,应用型本科"市场营销学"课程的改革与实践必须综合推进,融合创新创业的理念,全方位地审视人才培养目标,以提高学生的创新创业能力和职业适应能力为依归,通过构建课程的生态平台,探索课程教学新模式。
[Abstract]:The reform and practice of the applied undergraduate course "Marketing" is the focus of current and future attention in the applied undergraduate colleges and universities. The concept of the professional curriculum reform and practice determines the teaching effect of the relevant professional courses. The success or failure of major construction and the effect of talent training also directly determine the level of college students' vocational adaptability, innovation ability, employment and entrepreneurial ability. In order to meet the requirements of the new situation, The reform and practice of the applied undergraduate course "Marketing and Marketing" must be comprehensively promoted, the concept of innovation and entrepreneurship should be integrated, the goal of talent cultivation should be examined in all directions, and the aim should be to improve students' ability to innovate and to adapt to occupation. Through the construction of the ecological platform of the curriculum, explore the new model of curriculum teaching.
【作者单位】：武汉商学院;
【基金】：武汉市教育局2014年市属高校教研重点项目“融合创新创业教育理念的应用型本科《市场营销学》课程教学改革与实践”(课题编号:2014026)阶段性研究成果湖北省教育厅《市场营销学》省级精品资源共享课程建设项目(2014113)阶段性研究成果
【分类号】：F713.50-4;G642

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