俄罗斯办公家具经纪公司中国市场发展策略研究

发布时间：2018-02-15 01:36

本文关键词： 办公家具经纪业务发展策略客户服务体系　出处：《兰州理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：作为全球经济大国,中国和俄罗斯的经济发展引起了全世界的瞩目。中俄两国在地理上相互毗邻,且两国都有悠久的历史文化。中国是俄罗斯十分重要的经济合作伙伴,是俄罗斯第一大进口国和第二大出口国,中俄两国的经济和贸易关系已成为世界经济体系的重要组成部分。如何处理中俄经济和贸易关系中存在的问题,更深入地推进中俄经济贸易关系的发展,不仅影响中俄两国的经济发展,也影响着世界的经济格局。基于此背景,本文为进一步推进中俄经贸合作提供相应的对策与建议,提出了推进中国产品贸易与投资一体化,构建中俄经贸合作信息平台,实现中国产品贸易与环境的协调发展以及正确把握中俄经贸合作的发展趋势的重要性。当前复杂的市场环境对传统经纪业务的发展造成了严重的挑战。在此背景下,经纪公司如何提高其核心竞争力,从而留住老客户,发展新客户,提高市场份额和增加营业利润,并在竞争激烈的国际市场上保持良好的发展态势成为研究中俄经济和贸易合作的重要课题。论文主要研究俄罗斯办公家具经纪公司在中国市场的发展现状以及存在的问题。运用S W O T分析方法,对俄罗斯办公家具经纪公司在中国市场的发展进行深入探讨,并对俄罗斯家具经纪公司在中国市场的策略选择及目标制定提出了相应的建议。提出俄罗斯家具经纪公司在营销和服务过程中,可将服务理论,营销理论,传统的4 P s营销理论以及扩大的7 P s服务营销理论体系作为指导,并通过提高经纪公司服务水平,达到吸纳新客户,扩大服务范围,提升顾客忠诚度的目的。本文重点对俄罗斯办公家具经纪公司广泛运用的7 P s服务营销理论进行了具体分析,旨在于引导俄罗斯办公家具经纪公司重构营销系统,从而提升经纪公司的服务能力和市场竞争力。
[Abstract]:As a global economic power, the economic development of China and Russia has attracted worldwide attention. China and Russia are geographically adjacent to each other and both have a long history and culture. China is a very important economic cooperation partner of Russia. It is Russia's largest importer and second largest exporter. The economic and trade relations between China and Russia have become an important part of the world economic system. How to deal with the problems existing in Sino-Russian economic and trade relations? Further promoting the development of Sino-Russian economic and trade relations will not only affect the economic development of China and Russia, but also affect the economic pattern of the world. Based on this background, this paper provides corresponding countermeasures and suggestions for further promoting Sino-Russian economic and trade cooperation. He proposed to promote the integration of China's product trade and investment, and to build an information platform for Sino-Russian economic and trade cooperation. It is important to realize the coordinated development of Chinese product trade and environment and to correctly grasp the development trend of Sino-Russian economic and trade cooperation. The current complex market environment poses serious challenges to the development of traditional brokerage business. How can brokers improve their core competitiveness, thereby retaining old customers, developing new customers, increasing market share and increasing operating profits, And to maintain a good development trend in the competitive international market has become an important subject of Sino-Russian economic and trade cooperation. This paper mainly studies the current situation of the development of Russian office furniture brokerage companies in China market and its storage. Using the S W O T analysis method, The development of Russian office furniture brokerage companies in the Chinese market is discussed in depth. It also puts forward corresponding suggestions on the strategic choice and target formulation of the Russian furniture brokerage company in China, and points out that the Russian furniture brokerage company can use the service theory and marketing theory in the process of marketing and service. Under the guidance of the traditional 4Ps marketing theory and the expanded 7PS service marketing theory system, and through improving the service level of the brokerage company, we can absorb new customers and expand the service range. This paper focuses on the analysis of the 7Ps service marketing theory, which is widely used by the Russian office furniture brokerage company, in order to guide the Russian office furniture brokerage company to reconstruct the marketing system. So as to improve the service capacity of brokerage companies and market competitiveness.
【学位授予单位】：兰州理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F416.88

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