企业农产品电子商务采纳与常规化的形成机制

发布时间：2018-02-22 21:59

本文关键词： 农产品物流管理信息技术电子商务技术创新　出处：《华南农业大学学报(社会科学版)》2017年05期 　论文类型：期刊论文

【摘要】：从技术创新扩散的视角,基于TOE框架,构建一个两阶段企业农产品电子商务扩散模型,分析技术因素、组织因素和环境因素对农产品电子商务采纳和常规化的影响机理。实证结果发现:竞争压力、物流能力和相对优势对农产品电子商务采纳和常规化都有显著的正向影响;复杂性对农产品电子商务采纳没有显著的影响,而对农产品电子商务常规化有显著的负向影响;技术基础和监管环境对农产品电子商务采纳有显著的正向影响,而对农产品电子商务常规化没有显著的影响;农产品电子商务采纳对于农产品电子商务常规化的形成具有部分中介效应。因此,企业在不同的农产品电子商务扩散阶段应重点关注相应的关键影响因素,促进农产品电子商务资源投入的有效利用。
[Abstract]:From the perspective of technological innovation diffusion, based on the TOE framework, a two-stage enterprise agricultural products e-commerce diffusion model is constructed, and the technical factors are analyzed. The empirical results show that competitive pressure, logistics ability and comparative advantage have significant positive effects on the adoption and regularization of agricultural e-commerce. Complexity has no significant influence on the adoption of agricultural e-commerce, but has a significant negative impact on the regularization of agricultural e-commerce, and the technological basis and regulatory environment have significant positive effects on the adoption of agricultural e-commerce. However, there is no significant effect on the regularization of agricultural e-commerce, and the adoption of agricultural e-commerce has a partial intermediary effect on the formation of agricultural e-commerce regularization. Enterprises should pay attention to the key factors in different stages of agricultural e-commerce diffusion and promote the effective utilization of agricultural e-commerce resources.
【作者单位】：华南农业大学经济管理学院;
【基金】：国家自然科学基金青年项目(71501078) 国家自然科学基金重点项目(71332001,71633002) 广东省社科基金项目(GD14CGL10) 广东省高等学校优秀青年教师培养计划项目(YQ2015031)
【分类号】：F323.7;F724.6

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