燃油对私家车厂商市场策略的影响

发布时间：2018-03-11 05:11

  本文选题：燃油　切入点：质量差异　出处：《数学的实践与认识》2017年17期 　论文类型：期刊论文

【摘要】：从消费者效用的角度,通过构建微分博弈模型,分析燃油对私家车厂商市场策略的影响.研究结果表明:私家车厂商的最优动态定价及厂商的利润均随着燃油价格的上涨,城市交通状况的恶化以及私家车保有量对耗油量的影响系数的增大而不断下降,并且这些因素对高质量私家车厂商的影响大于对低质量私家车厂商的影响;随着两个厂商生产的私家车之间的质量差异不断增大,这种影响差异不断增大.
[Abstract]:From the perspective of consumer utility, this paper analyzes the influence of fuel on private car manufacturers' market strategy by constructing a differential game model. The results show that the optimal dynamic pricing of private car manufacturers and the profit of private car manufacturers increase with the increase of fuel prices. The deterioration of urban traffic conditions and the increase of the influence coefficient of private car ownership on fuel consumption, and these factors have more influence on the private car manufacturers of high quality than on the low quality private car manufacturers. As the quality difference between the two manufacturers between the private cars is increasing, the impact is increasing.
【作者单位】： 东北电力大学建筑工程学院;西南交通大学经济管理学院;
【分类号】：F224.32;F426.471;F764.1
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本文编号：1596724