上海市农业合作社农产品电子商务效率与发展对策研究

发布时间：2018-03-12 20:02

本文选题：农业合作社　切入点：农产品电子商务　出处：《上海海洋大学》2017年硕士论文　论文类型：学位论文

【摘要】：电子商务行业随着互联网的普及和信息技术的进步而飞速发展。近年来,由于政府支农惠农政策的实施,农业技术水平的提高,农产品的产量得到大幅增加。此时,传统的线下交易模式已经不能满足农产品市场的发展需求,“农业互联网+”应时而生。2016年中央一号文件持续聚焦三农,提出要推进农业供给侧结构性改革,促进农产品电子商务的发展,形成农产品线上和线下交易协同发展、农产品进城与农资和消费品下乡的双向流通格局。电子商务应用于农业领域,解决了农产品流通的一系列问题,一定程度上提高了农业信息化水平:一方面促进农业资源重新整合和传统交易方式的改变,便于形成高效产业链,帮助农民和合作社获得农产品价值链的增值部分;另一方面,促进农民观念的更新、拓宽了销售渠道、为提高经济效率、增长经济效益、提升农产品品牌影响力、促进农产品标准的统一等具有重要意义。本文选取上海市郊区(县)的360家农业合作社作为研究对象,利用数据包络分析法评估开展电商的83家合作社农产品电子商务的技术效率,并在评价结果的基础上,构造Logistic回归模型,分析影响效率的主要因素。研究表明:上海农村蔬果专业合作社的电子商务效率存在一定的规模效应,其提高电子商务效率的主要影响因素为合作社土地规模适中,总营收和电商销售的农产品收入均应相对较高,有可能使消费者使用自提服务,并且销售的农产品富有特色。最后,根据这些研究结果,提出了进一步促进农村合作社电商效率的建议。第一章,引言,主要介绍论文的研究背景、意义、内容、研究方法与技术路线、可能的创新和不足。第二章,理论基础与文献综述。介绍了效率理论、效率相关的经济理论,并且对本研究的理论依据Farrell(1957)的效率理论进行阐述,接下来对于农产品电子商务、效率评价方法等进行国内外研究综述。第三章,农业合作社电子商务效率评价。介绍数据来源、指标选取原则,选取的投入、产出指标的说明。根据统计调查数据,运用DEA模型对上海市农业合作社的农产品电子商务的效率进行评价。第四章,根据第三章的研究结果,结合研究资料,提出假设,选取8个指标17个变量,运用Logistic回归分析法,分析影响农业合作社电子商务效率的主要因素,验证假设,得出结论。第五章,案例分析。选取谷裕蔬果专业合作社、马陆葡萄专业合作社、上海民信桃业专业合作社三个典型案例,对合作社的开展电子商务的现状、效率及影响因素进行比较分析和说明,验证上文研究的结论。第六章,基于理论分析,实证分析的结果,结合上海市农产品电子商务发展的实际情况,提出促进农产品电子商务发展的措施。第七章,结论,总结本文的主要研究工作,指出不足之处和展望。
[Abstract]:With the popularization of the Internet and the progress of information technology, the e-commerce industry has developed rapidly. In recent years, due to the implementation of the government policy to support agriculture and benefit agriculture, the agricultural technology level has been improved, and the output of agricultural products has been greatly increased. The traditional offline trading model can no longer meet the development needs of the agricultural product market, and the "agricultural Internet" should come into being. In 2016, the first document of the Central Committee continuously focused on agriculture, rural areas and farmers, and proposed to promote the structural reform on the supply side of agriculture. To promote the development of agricultural products electronic commerce, to form a coordinated development of agricultural products online and offline transactions, and a two-way circulation pattern of agricultural products going to cities, agricultural resources and consumer goods. Electronic commerce is used in the field of agriculture. It has solved a series of problems in the circulation of agricultural products and improved the level of agricultural informatization to a certain extent: on the one hand, it has promoted the readjustment of agricultural resources and the change of traditional trading methods so as to facilitate the formation of an efficient industrial chain. On the other hand, to promote the renewal of farmers' concepts and broaden marketing channels, in order to improve economic efficiency, increase economic efficiency and enhance the influence of agricultural product brands, It is of great significance to promote the unification of agricultural products standards. This paper selects 360 agricultural cooperatives in the suburbs (counties) of Shanghai as the research object. Using the data envelopment analysis method to evaluate the technical efficiency of agricultural products electronic commerce in 83 e-commerce cooperatives, and on the basis of the evaluation results, the Logistic regression model is constructed. The study shows that there is a certain scale effect in the e-business efficiency of Shanghai Rural Fruit and vegetable Professional Cooperative, and the main influencing factor to improve the efficiency of E-commerce is the moderate scale of cooperative land. Total revenue and e-commerce sales of agricultural products should both be relatively high, making it possible for consumers to use self-service and sell agricultural products that are characteristic. Finally, according to the results of these studies, The first chapter, introduction, mainly introduces the research background, significance, content, research method and technical route, possible innovation and deficiency. The theoretical basis and literature review. This paper introduces the efficiency theory, efficiency related economic theory, and the theoretical basis of this study Farrell1957) efficiency theory, then for agricultural e-commerce, The efficiency evaluation methods are summarized at home and abroad. Chapter 3, E-commerce efficiency evaluation of agricultural cooperatives. It introduces the data source, the principle of index selection, the description of selected input and output index. This paper uses DEA model to evaluate the efficiency of agricultural products electronic commerce in Shanghai agricultural cooperatives. Chapter 4th, according to the research results of the third chapter, combined with the research data, puts forward the hypothesis, selects 8 indexes and 17 variables, and uses the Logistic regression analysis method. This paper analyzes the main factors that affect the efficiency of E-commerce of agricultural cooperatives, verifies the hypothesis, and draws a conclusion. 5th chapter, case study. Select Guyu professional cooperative of fruits and vegetables, Maru grape specialized cooperative, In this paper, three typical cases of Shanghai Minxin Peach Professional Cooperative are compared and explained, and the current situation, efficiency and influencing factors of the cooperative are compared and explained. The conclusion of the above study is verified in Chapter 6th, based on theoretical analysis. The results of the empirical analysis, combined with the actual situation of the development of agricultural e-commerce in Shanghai, put forward the measures to promote the development of agricultural e-commerce. 7th chapter, the conclusion, summarizes the main research work of this paper, points out the shortcomings and prospects.
【学位授予单位】：上海海洋大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F323.7;F724.6;F321.42

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