我国幼儿大众蹦床运动市场优化研究

发布时间：2018-04-01 12:24

本文选题：体育经济　切入点：幼儿体育　出处：《体育文化导刊》2017年10期

【摘要】：采用文献资料、实地调研等方法对幼儿大众蹦床市场发展现状进行研究。结论:幼儿大众蹦床市场化发展拥有良好的发展环境,包括市场经济体制、优惠的政策、庞大的幼儿消费群体等;我国幼儿大众蹦床市场化发展形式,包括中国蹦床协会的各类资格培训、俱乐部有偿培训、主题公园蹦床项目对外有偿开放、企业对幼儿大众蹦床赛事的冠名赞助等;我国幼儿大众蹦床市场发展存在技术服务的输出缺乏多样化、蹦床产品的设计缺乏创新、赛事需要改良升级等问题。建议:从市场供求关系理论、供给侧结构性改革理论和可持续发展理论等视角,对我国幼儿大众蹦床的赛事、产品及技术等进行优化升级。
[Abstract]:Using the methods of literature, field investigation and other methods to study the current situation of the market development of trampoline for young children. Conclusion: the market-oriented development of trampoline has a good development environment, including market economy system, preferential policies, and so on. The marketing development forms of trampoline in our country include all kinds of qualification training of China trampoline Association, paid training of clubs, and the paid opening of trampoline projects in theme parks to the outside world. The enterprises sponsor the children's trampoline events and so on, the export of technical service is lack of diversification, the design of trampoline products is lack of innovation in the development of our children's trampoline market. From the perspectives of market supply-demand theory, supply-side structural reform theory and sustainable development theory, this paper proposes to optimize and upgrade the events, products and technologies of our children's trampoline.
【作者单位】：贵州医科大学运动与健康学院;华南师范大学体育科学学院;
【基金】：教育部人文社会科学青年基金项目(13YJC890010) 国家体育总局项目(CMA2015-B-A09)
【分类号】：G613.7;G838

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