江苏草莓生产现状与消费需求调查分析及其发展建议

发布时间：2018-04-02 22:17

本文选题：江苏省　切入点：草莓　出处：《江苏农业科学》2017年16期

【摘要】：为了解江苏草莓生产现状与消费需求,采用抽样问卷调查的方法,以江苏句容、东海两大草莓种植基地草莓种植户为生产者代表,以江苏南京和句容市民为消费者代表,分别对草莓生产现状、消费及需求状况进行了调查统计与分析。发现生产者层面上存在以家庭种植为主、规模较小,种植者年龄老化、文化水平低,种植效益不平衡,育苗技术落后,标准化生产运用偏差大,专业合作组织与农户紧密度很低,批发零售占比很大,品牌意识较弱,销售难等问题;消费者层面上存在普遍认为知名品牌少、品牌认知度低,冬前上市量低且价格偏高,鲜果不同时段价格差异显著大,观光采摘量少,对草莓营养保健缺少了解,质量安全担忧多等主要问题。针对上述问题,提出了江苏草莓的发展建议。
[Abstract]:In order to understand the current situation of strawberry production and consumption demand in Jiangsu Province, the method of sampling questionnaire survey was used. The strawberry growers in Jiangsu Province and the two major strawberry planting bases in the East China Sea were taken as the producers' representatives, and the people in Nanjing and Jurong, Jiangsu Province, as the consumers' representatives.The production status, consumption and demand of strawberry were investigated and analyzed.It was found that at the producer level, family planting was dominant, the scale was small, the grower was aging, the education level was low, the benefit of planting was not balanced, the seedling raising technology was backward, and the deviation of standardized production and application was large.Professional cooperation organizations and farmers are very close, wholesale and retail accounts for a large proportion, brand awareness is weak, difficult to sell and so on; consumers generally believe that there are few well-known brands, low brand awareness, low volume of pre-winter listing and high prices.The price difference of fresh fruit in different period was significant, the amount of sightseeing was less, the nutrition and health of strawberry were not well understood, the quality and safety of strawberry were worried.In view of the above problems, some suggestions on the development of strawberry in Jiangsu are put forward.
【作者单位】：江苏丘陵地区镇江农业科学研究所;江苏农林职业技术学院;
【基金】：江苏省农业科技自主创新资金[编号:CX(15)1029] 江苏省镇江市创新能力建设项目(编号:SS2015026)
【分类号】：F323.7

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