宁波市儿童拉丁舞培训市场发展现状及影响因素的研究

发布时间：2018-04-11 00:30

本文选题：宁波市 + 拉丁舞　；参考：《宁波大学》2017年硕士论文

【摘要】：儿童拉丁舞培训较篮球等其他项目相比,它的发展速度呈现出一种快速特征,在带来巨大的社会效益和经济效益的同时,也表现出许多市场发展过快所带来的负面特征。因此,本研究的目的就是通过调查宁波市儿童拉丁舞培训市场的发展现状,找出宁波市儿童拉丁舞培训市场发展现状中所存在的问题及影响因素,在此基础上运用管理学、社会体育学、体育经济学、组织行为学等理论知识探索如何有效的规范和促进宁波市儿童拉丁舞培训市场发展的策略和手段,为宁波市儿童体育培训市场蓬勃发展以及促进宁波市儿童体育参与和养成终身体育的意识做出一点微薄贡献。本研究以文献资料法、问卷调查法、访谈法、数理统计法和逻辑分析法为研究方法,对宁波市儿童拉丁舞培训市场的发展现状进行了细致深入的分析,得出以下研究结果:(1)宁波市儿童拉丁舞培训市场民营资本较为活跃,经营规模小,从业人员数量少,部分培训机构管理机制不健全;在服务质量和教师技术水平的宣传不足;多元化教学设施使用率低;教师学历水平较低以及专业技术水平不足。(2)就宁波市儿童拉丁舞培训市场学员以女生和小学生为主;学习动机有较为正确的认知;多数学员集中在周末或假期学习,每次学习基本维持在2小时左右,学员居多在2年以内的学习总年限上;学员的家庭收入情况都比较理想。(3)影响宁波市儿童拉丁舞培训市场发展的供给方因素主要有:经济因素、服务因素、培训机构内部因素以及培训机构环境因素;影响宁波市儿童拉丁舞培训市场发展的需求方因素主要有:学习态度因素、外部宣传因素和消费者自身条件因素。
[Abstract]:Compared with other sports such as basketball, children's Latin dance training shows a rapid development speed, which brings great social and economic benefits, but also shows the negative characteristics brought by the rapid development of many markets.Therefore, the purpose of this study is to investigate the present situation of children's Latin dance training market in Ningbo, to find out the existing problems and influencing factors in the development of children's Latin dance training market in Ningbo, and to use management science on this basis.Social sports, sports economics, organizational behavior and other theoretical knowledge to explore how to effectively regulate and promote the development of children's Latin dance training market strategy and means,It makes a little contribution to the vigorous development of children's sports training market in Ningbo and the promotion of children's sports participation and awareness of lifelong sports in Ningbo.Based on the methods of literature, questionnaire, interview, mathematical statistics and logic analysis, the present situation of children's Latin dance training market in Ningbo is analyzed.The following research results are as follows: 1) Ningbo children Latin dance training market private capital is active, the scale of operation is small, the number of employees is small, the management mechanism of some training institutions is not perfect, the propaganda of service quality and teachers' technical level is insufficient;The utilization rate of diversified teaching facilities is low; the educational level of teachers is low and the level of professional technology is insufficient. 2) the students of Ningbo children Latin dance training market are mainly girls and pupils.Most of the students study on weekends or vacations, each study is maintained at about 2 hours, students are mostly in the total number of years of study less than 2 years.The main supply-side factors affecting the development of children's Latin dance training market in Ningbo are: economic factors, service factors, internal factors of training institutions and environmental factors of training institutions;The demand-side factors influencing the development of children's Latin dance training market in Ningbo are: learning attitude factors, external propaganda factors and consumers' own conditions.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J722.8

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