公平偏好下生鲜农产品质量投入与定价研究

发布时间：2018-05-15 05:13

本文选题：公平偏好 + 公平关切　；参考：《软科学》2017年04期

【摘要】：构建了一个由合作社与核心企业组成的二级生鲜农产品供应链,考虑合作社与核心企业具有公平心理,研究在完全理性与公平心理下的合作社质量投入以及核心企业批发价格定价决策。结果发现:合作社公平偏好行为有助于提升核心企业的定价水平以及自身的质量投入水平,但在核心企业具有公平关切时,合作社公平偏好对其存在抑制作用;同时,核心企业订货量在不同的公平心理下对定价与质量投入也存在不同的影响。在多种公平偏好影响下,供应链盟员对于利润以及公平效用的追逐程度不同将影响盟员利润、效用以及产品的质量水平。
[Abstract]:A secondary supply chain of fresh agricultural products consisting of cooperatives and core enterprises was constructed, considering the fair psychology of cooperatives and core enterprises. This paper studies cooperative quality input and wholesale price pricing decision of core enterprises under the psychology of complete rationality and fairness. The results show that the behavior of cooperative fair preference helps to improve the pricing level of core enterprises and their own quality input level, but when the core enterprises have equity concerns, cooperative fair preference can inhibit them; at the same time, The core enterprise's order quantity also has different influence on pricing and quality input under different fair psychology. Under the influence of a variety of fairness preferences, the different degree of pursuing profit and fair utility will affect the profit, utility and product quality level of the member in the supply chain.
【作者单位】：中南财经政法大学工商管理学院;
【基金】：国家自然科学基金项目(71401181) 国家社会科学基金项目(13CGL061) 教育部人文社会科学项目(14YJC630136、15YJC63008)
【分类号】：F274;F323.7;F323.5

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