基于专利数据的新兴技术产品市场扩张路径研究——以纳米导药系统为例

发布时间：2018-06-19 02:28

本文选题：专利分析 + 新兴技术　；参考：《情报杂志》2017年11期

【摘要】：[目的/意义]新兴技术的发展引起我国政府的重视,我国某些领域的研发水平已经达到全球领先水平,亟待市场扩张,其中正确规划市场扩张路径是实现有效扩张的前提。[方法/过程]提出一种以专利数据为基础,结合文献数据、商业报道及政策文件,在行业专家的支持下,从技术的角度规划市场扩张路径的方法。专利作为企业技术的体现,可以从一定程度上反映企业的扩张路径,且获取较为便捷。[结果/结论]构建了基于专利分析法的数据分析模型,从3个方面系统地分析市场扩张路径,包括技术发展趋势、全球市场动态变化和不同市场扩张路径对比。并以纳米导药系统(NEDD)这一重要且具有代表性的新兴技术为例,进行模型应用,对我国NEDD的市场扩张路径的规划提出建议,并为我国新兴技术产业的市场扩张提供理论指导。最后指出研究局限以及未来可能的研究方向。
[Abstract]:[objective / significance] the development of emerging technologies has attracted the attention of our government. The level of R & D in some fields of our country has reached the global leading level. It is urgent to expand the market, among which the correct planning of the path of market expansion is the premise to achieve effective expansion. [method / process] A method based on patent data, combined with literature data, business reports and policy documents, and supported by industry experts, is proposed to plan the path of market expansion from a technical point of view. As the embodiment of enterprise technology, patent can reflect the expansion path of enterprise to a certain extent, and obtain more convenient. [results / conclusion] A data analysis model based on patent analysis was constructed, which systematically analyzed the path of market expansion from three aspects, including the trend of technology development, the dynamic changes of global market and the comparison of different market expansion paths. Taking NEDD, an important and representative emerging technology, as an example, the model is applied to propose the planning of market expansion path of NEDD in China, and to provide theoretical guidance for the market expansion of new technology industry in China. Finally, the limitations of the research and possible future research directions are pointed out.
【作者单位】：北京理工大学管理与经济学院;西安电子科技大学经济与管理学院;
【基金】：国家自然科学基金项目“破坏性创新环境下的未来创新路径研究:构建数据挖掘与技术预测桥梁的视角”(编号:71503020) 教育部人文社会科学基金项目“面向新兴技术的技术发展路径研究:以纳米药物递呈系统为例”(编号:13YJC630042)研究成果之一
【分类号】：G306

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