以实践技能培养为目的的《市场营销策划》课程教学改革研究
发布时间：2018-07-20 18:14
【摘要】：随着现代教育改革的不断深入,学生的职业能力培养受到了高校的重视,成为了现代教育的教学目标.《市场营销策划》作为市场营销专业的一门重要课程,为了适应现代的人才市场,为企业提供实践技能强的人才,需要从教学内容、教学方式以及考试方式等方面进行改革,以学生的实践技能培养为教学目标,从而提高学生适应社会的能力.
[Abstract]:With the deepening of modern education reform, the training of students' professional ability has been attached great importance to by colleges and universities, and has become the teaching goal of modern education. As an important course of marketing major, Marketing Planning is an important course in modern education. In order to adapt to the modern talent market and provide the talents with strong practical skills for enterprises, it is necessary to reform the teaching contents, teaching methods and examination methods, and take the cultivation of students' practical skills as the teaching goal. So as to improve the ability of students to adapt to society.
【作者单位】： 湖南财政经济学院;
【基金】：湖南省教育厅2014年教改课题(序号607) 2013年湖南财政经济学院教改项目(序号40) 2014年中国市场学会课题(GH-cma06054)阶段性研究成果
【分类号】：G642;F713.50-4
本文编号：2134347
[Abstract]:With the deepening of modern education reform, the training of students' professional ability has been attached great importance to by colleges and universities, and has become the teaching goal of modern education. As an important course of marketing major, Marketing Planning is an important course in modern education. In order to adapt to the modern talent market and provide the talents with strong practical skills for enterprises, it is necessary to reform the teaching contents, teaching methods and examination methods, and take the cultivation of students' practical skills as the teaching goal. So as to improve the ability of students to adapt to society.
【作者单位】： 湖南财政经济学院;
【基金】：湖南省教育厅2014年教改课题(序号607) 2013年湖南财政经济学院教改项目(序号40) 2014年中国市场学会课题(GH-cma06054)阶段性研究成果
【分类号】：G642;F713.50-4
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