契约型农产品渠道中专有资产投入、人际信任与关系稳定

发布时间：2018-08-04 10:34

【摘要】：文章探讨了收购商与农户构成的契约型农产品渠道关系中,收购商与农户双方的专有资产投入对农户信任的影响,以及农户信任对关系稳定性的影响作用。实证研究发现,收购商专有资产投入会促进农户信任,而农户专有资产投入会强化上述关系;同时,农户信任会提升其续约意愿,降低其违约倾向。此外,政府支持会强化农户信任对其续约意愿的正向影响,但会削弱农户信任对其违约倾向的负向影响。研究结论拓展了传统渠道中专有资产投入对信任影响的适用范围,指出了双方锁定的渠道关系对信任的重要作用,为农产品渠道中契约稳定性的研究提供了新视角。研究还发现,政府支持对提高契约型农产品渠道关系稳定性具有重要作用,这对制定契约型农产品渠道的管理政策具有一定的启发意义。
[Abstract]:This paper probes into the influence of the investment of proprietary assets between acquirers and farmers on farmers' trust and the influence of farmers' trust on the stability of relationship in the contractual agricultural product channel relationship between acquirers and farmers. The empirical study found that the investment of the acquirers' proprietary assets will promote the farmers' trust, while the farmers' investment of the proprietary assets will strengthen the above relationship, and at the same time, the farmers' trust will enhance their willingness to renew their contracts and reduce their propensity to breach the contract. In addition, government support will strengthen the positive impact of farmers' trust on their willingness to renew contracts, but weaken the negative impact of farmers' trust on their tendency to default. The conclusion of the study expands the scope of application of the traditional channel investment to trust, points out the important role of the locked channel relationship on trust, and provides a new perspective for the research of contract stability in the agricultural product channel. It is also found that government support plays an important role in improving the stability of contractual agricultural product channel relationship, which has a certain enlightening significance for formulating the management policy of contractual agricultural product channel.
【作者单位】：东北财经大学工商管理学院;
【基金】：教育部哲学社会科学研究重大课题攻关项目“农产品流通体系建设的机制创新与政策体系研究”(12JZD025);教育部新世纪优秀人才项目“组织间关系与跨组织人际关系交互作用对中国企业渠道治理机制的影响:本土文化视角”(NCET-13-0708) 国家自然科学基金项目“企业及其边界人员角色导向对营销渠道治理机制及其结果的影响:基于角色理论的多层面研究”(71202038)
【分类号】：F323.7

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