农产品流通信息渠道的农户好感度评价
发布时间：2018-08-24 18:42
【摘要】：本文对不同农产品流通信息渠道的农户满意度和感知价值进行评价,探究农户对农产品流通信息渠道的好感程度。结果显示,农户通过政府-现代型渠道获得信息所产生的满意度明显高于其他渠道,而非政府-现代型渠道传播信息使农户产生的感知价值相对较高。
[Abstract]:This paper evaluates the satisfaction and perceived value of farmers in different information channels of agricultural products circulation, and probes into the favorable degree of farmers to the information channels of agricultural products circulation. The results show that the satisfaction of farmers obtaining information through government-modern channels is obviously higher than that of other channels, and the perceived value of farmers is relatively high because of non-government-modern channels.
【作者单位】： 河北大学;河北民族师范学院;
【基金】：河北省社科基金项目:环京津河北北部地区生态恢复与居民福祉耦合关系研究(HB14GL041)
【分类号】：F323.7
本文编号：2201701
[Abstract]:This paper evaluates the satisfaction and perceived value of farmers in different information channels of agricultural products circulation, and probes into the favorable degree of farmers to the information channels of agricultural products circulation. The results show that the satisfaction of farmers obtaining information through government-modern channels is obviously higher than that of other channels, and the perceived value of farmers is relatively high because of non-government-modern channels.
【作者单位】： 河北大学;河北民族师范学院;
【基金】：河北省社科基金项目:环京津河北北部地区生态恢复与居民福祉耦合关系研究(HB14GL041)
【分类号】：F323.7
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