吉林省农产品电子商务发展存在的问题及对策研究

发布时间：2018-11-11 11:35

【摘要】：随着信息技术的飞速发展,互联网对人们的生活产生了深远的影响,近年来互联网以其安全,快捷的特点深入到世界的各个角落,给社会经济,政治,文化带来巨大改变。高速宽带,4G网络等网络基础建设已在我国大部分农村地区得以普及,无论是发布产品信息或是通过网络平台进行商品交易都会给人们带来极大的便利,通过互联网途径进行贸易活动相比于传统的实体交易有便利性,准确性,高效性,安全性的特点,以支付宝,微信钱包为首的电子支付在几年时间得到了迅速的普及,为网络交易的普及提高了安全,高效的交易方式,在线交易以其自身低成本等优点势必会颠覆传统的交易方式。我国幅员辽阔,农产品资源丰富,但由于分散的小生产和大市场之间的矛盾,农产品在生产过程中会面临季节性,地域性的制约,不利于农产品的流通,制约了农业经济的发展,农产品电子商务通过其现代化的网络技术和高规格的内部管理机制将农产品在流通过程中的生产加工,市场营销,物流配送高度整合,体现出电子商务的高效性和低成本性的特点,有效解决农产品在市场交易中的信息不对称等问题。吉林省是全国著名的农业大省,是著名商品粮基地,大宗农产品资源丰富,特色农产品种类繁多,然而由于农产品的生产过于分散,物流体系相对落后,导致农产品的难买难卖现象出现,电子商务的出现可以在一定程度上解决交易因中空间和时间的问题,发展农产品电子商务会给吉林省农业带来新的机遇。本文分析了吉林省农产品电子商务现阶段发展现状的同时借鉴国外发达国家的发展经验,找出制约我省农产品电子商务发展的因素,并结合吉林省外部环境分析,得出相应的电子商务平台模式,根据吉林省的实际发展现状提出了适合吉林省的农产品电子商务发展建议。
[Abstract]:With the rapid development of information technology, the Internet has a profound impact on people's lives. In recent years, the Internet, with its safe and fast characteristics, has penetrated into every corner of the world, bringing tremendous changes to social economy, politics and culture. High-speed broadband, 4G network and other network infrastructure have been popularized in most rural areas of our country. Whether it is publishing product information or trading goods through network platforms, it will bring great convenience to people. Compared with traditional physical transactions, trading activities through the Internet have the characteristics of convenience, accuracy, efficiency and security. Electronic payment, led by Alipay and WeChat Wallet, has been rapidly popularized in a few years. It improves the security and efficiency of the online transaction, and it will subvert the traditional trading way because of its low cost and so on. Our country has a vast territory and rich resources of agricultural products. However, due to the contradiction between the scattered small production and the large market, agricultural products will face seasonal and regional constraints in the production process, which is not conducive to the circulation of agricultural products. Restricted the development of agricultural economy, agricultural products e-commerce through its modern network technology and high standard internal management mechanism, agricultural products in the circulation process of production and processing, marketing, logistics distribution highly integrated, It embodies the characteristics of high efficiency and low cost of electronic commerce, and effectively solves the problem of asymmetric information in the market transaction of agricultural products. Jilin Province is a famous agricultural province in the country and a famous commodity grain base. The bulk agricultural products are rich in resources and there are many kinds of characteristic agricultural products. However, because the production of agricultural products is too scattered, the logistics system is relatively backward. The emergence of electronic commerce can solve the problem of space and time of transaction to some extent, and the development of electronic commerce of agricultural products will bring new opportunities to agriculture in Jilin province. This paper analyzes the current situation of agricultural e-commerce development in Jilin Province, and draws lessons from the development experience of developed countries, finds out the factors that restrict the development of agricultural e-commerce in Jilin Province, and analyzes the external environment of Jilin Province. According to the actual development situation of Jilin Province, the author puts forward some suggestions for the development of agricultural products e-commerce in Jilin Province.
【学位授予单位】：吉林农业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F323.7;F724.6

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