弘扬浙商血脉,提升学生创业能力——刍议中职市场营销项目教学课程中的“企业家精神”培育
发布时间：2018-11-14 13:08
【摘要】：改革开放以来,浙商的创业成功举世瞩目,这是和浙商的"企业家精神"分不开的。在注重创业能力培养的浙江省中等职业学校(以下简称中职)校园里,市场营销课程如何渗透浙商的"企业家精神",提升学生的创业能力,是每个营销教师和企业思考的话题。
[Abstract]:Since the reform and opening up, the success of Zhejiang businessmen 'entrepreneurship has attracted worldwide attention, which is inseparable from the "entrepreneurial spirit" of Zhejiang businessmen. In the secondary vocational schools in Zhejiang Province (hereinafter referred to as secondary vocational schools), where the cultivation of entrepreneurial ability is emphasized, how do the marketing courses permeate the "entrepreneurial spirit" of Zhejiang businessmen and enhance students' entrepreneurial ability? It is the topic of every marketing teacher and enterprise.
【作者单位】： 浙江省丽水市职业高中;
【分类号】：G712.4;F713.50-4
本文编号：2331241
[Abstract]:Since the reform and opening up, the success of Zhejiang businessmen 'entrepreneurship has attracted worldwide attention, which is inseparable from the "entrepreneurial spirit" of Zhejiang businessmen. In the secondary vocational schools in Zhejiang Province (hereinafter referred to as secondary vocational schools), where the cultivation of entrepreneurial ability is emphasized, how do the marketing courses permeate the "entrepreneurial spirit" of Zhejiang businessmen and enhance students' entrepreneurial ability? It is the topic of every marketing teacher and enterprise.
【作者单位】： 浙江省丽水市职业高中;
【分类号】：G712.4;F713.50-4
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