“参与式”教学在市场营销调研课程教学中的应用探讨
发布时间：2018-11-15 12:18
【摘要】：传统的填鸭式教学方法不能满足市场营销调研课程理论性和实践性强的要求。文章认为在市场营销调研课程中可以引入参与式教学法,结合教学实践,总结了开展参与式教学的一套行之有效的方式,包括问题讨论、学生讲课、统一的案例教学以及小组调研项目,并提出了在实施参与式教学中应该注意的一些问题。
[Abstract]:The traditional spoon-feeding teaching method can not meet the demand of strong theory and practice of marketing research course. This paper holds that the participatory teaching method can be introduced into the marketing research course. Combining with the teaching practice, this paper summarizes a set of effective ways to carry out participatory teaching, including discussion of problems and lectures by students. Unified case teaching and group research projects, and put forward some problems that should be paid attention to in the implementation of participatory teaching.
【作者单位】： 华中科技大学武昌分校;
【基金】：华中科技大学武昌分校2014年教学研究项目重点项目(2014Z04)
【分类号】：G642.4;F713.50-4
[Abstract]:The traditional spoon-feeding teaching method can not meet the demand of strong theory and practice of marketing research course. This paper holds that the participatory teaching method can be introduced into the marketing research course. Combining with the teaching practice, this paper summarizes a set of effective ways to carry out participatory teaching, including discussion of problems and lectures by students. Unified case teaching and group research projects, and put forward some problems that should be paid attention to in the implementation of participatory teaching.
【作者单位】： 华中科技大学武昌分校;
【基金】：华中科技大学武昌分校2014年教学研究项目重点项目(2014Z04)
【分类号】：G642.4;F713.50-4
【共引文献】
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