基于PDCA的情景模拟法在商品推销教学中的应用
发布时间：2019-01-05 08:42
【摘要】：在职业院校市场营销专业实践课程体系中,商品推销是市场营销专业的重要主干课程之一,对培养学生的综合职业素养和特定岗位技能起着关键作用。立足于学生实践能力的培养,结合情景教学法和PDCA循环的相关理论,分析情景模拟教学法在实践教学中的运用形式,对基于PDCA循环的情景模拟法在商品推销实践教学中的操作实施进行详细分析与阐述,并给出实际应用案例,建议教师根据所在领域特点,在教学实践中不断探索,使教学方法理论在具体的教学实践中得以有效运用,从而达到理想的教学效果。
[Abstract]:In the practical curriculum system of marketing major in vocational colleges, commodity marketing is one of the important backbone courses of marketing major, which plays a key role in training students' comprehensive professional accomplishment and specific post skills. Based on the cultivation of students' practical ability, combined with the relevant theories of situational teaching method and PDCA cycle, this paper analyzes the application form of situational simulation teaching method in practical teaching. This paper makes a detailed analysis and elaboration on the implementation of the situational simulation method based on PDCA cycle in the practical teaching of commodity marketing, and gives a practical application case. It is suggested that the teacher should explore in teaching practice according to the characteristics of the field in which he is involved. The theory of teaching method can be used effectively in the concrete teaching practice, so as to achieve the ideal teaching effect.
【作者单位】： 深圳技师学院;
【分类号】：F713.50-4;G712.4
本文编号：2401532
[Abstract]:In the practical curriculum system of marketing major in vocational colleges, commodity marketing is one of the important backbone courses of marketing major, which plays a key role in training students' comprehensive professional accomplishment and specific post skills. Based on the cultivation of students' practical ability, combined with the relevant theories of situational teaching method and PDCA cycle, this paper analyzes the application form of situational simulation teaching method in practical teaching. This paper makes a detailed analysis and elaboration on the implementation of the situational simulation method based on PDCA cycle in the practical teaching of commodity marketing, and gives a practical application case. It is suggested that the teacher should explore in teaching practice according to the characteristics of the field in which he is involved. The theory of teaching method can be used effectively in the concrete teaching practice, so as to achieve the ideal teaching effect.
【作者单位】： 深圳技师学院;
【分类号】：F713.50-4;G712.4
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