从读者阅读需求看原创儿童绘本市场
发布时间:2019-02-16 10:38
【摘要】:儿童绘本是目前童书市场上最热门的种类,特别是近年来国内儿童绘本出版数量快速增长,让许多家长在挑选绘本的时候常常有眼花缭乱的感觉。虽然儿童绘本市场火热,但是原创儿童绘本依然难以与引进儿童绘本抗衡。本文对近年来我国原创儿童绘本市场的现状进行分析,探讨儿童绘本市场的发展、书籍的销售与读者需求之间的关系,寻找在新媒体阅读时代,原创儿童绘本市场发展的途径。
[Abstract]:The children's picture book is the most popular kind in the children's book market at present. Especially in recent years, the number of children's picture book published in China has increased rapidly, which makes many parents often have a dazzling feeling when they choose the picture book. Although the children's picture book market is hot, but the original children's picture book is still difficult to compete with the introduction of children's picture book. This paper analyzes the current situation of the original children's picture book market in China in recent years, probes into the development of the children's picture book market, the relationship between the book sales and the readers' needs, and looks for the way to develop the original children's picture book market in the new media reading age.
【作者单位】: 豫章师范学院(筹);
【分类号】:G239.2
本文编号:2424359
[Abstract]:The children's picture book is the most popular kind in the children's book market at present. Especially in recent years, the number of children's picture book published in China has increased rapidly, which makes many parents often have a dazzling feeling when they choose the picture book. Although the children's picture book market is hot, but the original children's picture book is still difficult to compete with the introduction of children's picture book. This paper analyzes the current situation of the original children's picture book market in China in recent years, probes into the development of the children's picture book market, the relationship between the book sales and the readers' needs, and looks for the way to develop the original children's picture book market in the new media reading age.
【作者单位】: 豫章师范学院(筹);
【分类号】:G239.2
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2 陈晖;;论绘本的性质与特征[J];海南师范学院学报(社会科学版);2006年01期
3 许衍凤;;以蒲蒲兰绘本馆为例谈儿童书店营销[J];出版发行研究;2014年07期
4 向杨西;;浅谈绘本图画的连贯性与讲述性[J];长沙铁道学院学报(社会科学版);2007年04期
,本文编号:2424359
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