经济新常态下基于O2O理论研究吉林省林蛙产品营销
发布时间：2019-04-20 13:15
【摘要】：中国林蛙是世界上唯一集药用、滋补保健、美容和食用于一体的名贵蛙种,产业和市场潜力巨大。林蛙这个产业属于吉林省内得特色资源产业,很大程度上推动了省内"天然林保护"和"生态省建设"的绿色产业。林蛙具有营养、保健和美容的价值,但是销售状况不理想。目前吉林省市场上林蛙产品种类稀少,深加工出来的产品更是少之又少,本文提出在经济新常态下基于O2O运作机制的林蛙产品深加工及网络营销的新方案,从而为地方经济的发展提供驱动力。
[Abstract]:Rana chensinensis is the world's only medicinal, health, beauty and food in one of the rare species of frog, industry and market potential. Forest frog industry belongs to the characteristic resource industry of Jilin Province, which promotes the green industry of "natural forest protection" and "ecological province construction" in Jilin province to a great extent. Forest frog has nutrition, health and beauty value, but the sales situation is not ideal. At present, there are few kinds of forest frog products in Jilin market, and the products produced by deep processing are even less. This paper puts forward a new scheme of deep processing and network marketing of forest frog products based on O _ 2O operation mechanism under the new economic normal. So as to provide a driving force for the development of local economy.
【作者单位】： 长春工程学院外语学院;吉林农业大学生命科学院;
【基金】：吉林省教科院“十二五”规划项目(编号ZD15050) 吉林省高等教育学会(编号JGJX2015C71)的研究成果
【分类号】：F323.7;F274
，
本文编号：2461638
[Abstract]:Rana chensinensis is the world's only medicinal, health, beauty and food in one of the rare species of frog, industry and market potential. Forest frog industry belongs to the characteristic resource industry of Jilin Province, which promotes the green industry of "natural forest protection" and "ecological province construction" in Jilin province to a great extent. Forest frog has nutrition, health and beauty value, but the sales situation is not ideal. At present, there are few kinds of forest frog products in Jilin market, and the products produced by deep processing are even less. This paper puts forward a new scheme of deep processing and network marketing of forest frog products based on O _ 2O operation mechanism under the new economic normal. So as to provide a driving force for the development of local economy.
【作者单位】： 长春工程学院外语学院;吉林农业大学生命科学院;
【基金】：吉林省教科院“十二五”规划项目(编号ZD15050) 吉林省高等教育学会(编号JGJX2015C71)的研究成果
【分类号】：F323.7;F274
，
本文编号：2461638
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