客户关系管理在科技期刊经营中的应用——以《放射学实践》为例

发布时间：2018-02-04 09:37

本文关键词： 客户关系管理科技期刊经营　出处：《中国科技期刊研究》2012年04期 　论文类型：期刊论文

【摘要】：文章分析了企业建立客户关系管理的必要性,列举了客户关系管理在医学影像学期刊《放射学实践》杂志经营中的应用。具体措施5条:①建立"以读者为中心"的经营模式,完善会员资料库,为会员提供有别于非会员的优惠和优先服务;②利用广告客户已成熟的营销渠道,借船出海,将期刊发行引向终端读者;③制作专题专刊有针对性地投放市场,开展免费赠阅活动;④开发联合共办单位,集思广益,探索本行业(专业)领域共同发展之路;⑤召开专题讲座为主的学术交流会,传播最新最实用的影像技术,打造传媒影响力。
[Abstract]:This paper analyzes the necessity of establishing customer relationship management in enterprises. This paper lists the application of customer relationship management in the management of medical imaging journal Radiology practice. The concrete measures are 5: 1 to establish the "reader-centered" business model and to perfect the member database. To provide preferential and preferential services to members other than non-members; (2) to use the mature marketing channel of advertisers, to go out to sea by boat, and to lead the publication of periodicals to the end readers; (3) to produce special issue of special topic and put it on the market in a targeted way, and carry out free free reading activities; (4) to develop joint units and brainstorming to explore the common development road in the field of the industry (profession); 5 hold a special seminar, spread the latest and most practical image technology, and create media influence.
【作者单位】：华中科技大学附属同济医院;《放射学实践》杂志;
【分类号】：G239.2-F
【正文快照】： 我国政府近年来在积极推进科技期刊出版产业的体制改革[1],出版单位转企改制工作正在紧锣密鼓地进行,以市场为中心开展的期刊经营已成为科技期刊的必然趋势。要在激烈的市场竞争中立于不败之地,只有制定可行的、灵活的期刊营销策略才行[2]。所谓营销就是一个创造消费者满意度

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