电视管理领域的拓荒之作——《电视传播管理概论》书评

发布时间：2018-03-06 07:03

本文选题：电视传播　切入点：电视管理　出处：《中国广播电视学刊》2004年04期 　论文类型：期刊论文

【摘要】：正名称:《电视传播管理概论》出版社:中国广播电视出版社出版时间:2004年3月 20世纪90年代末期以来,中国电视发生了巨大的变化,其中最大的变化就是,电视已不再单纯地被视作宣传和教化的工具,而被确认为也具有产业属性。如此,一向在国家卵翼之下的中国电视媒体,在越来越多地显示出其创作能力的同时,也越来越多地承担起了创利的责任。新闻集团、福克斯公司等国外传媒大鳄的丰厚成果,更是展示了中国电视在自我发展和创利方面的美好前景。
[Abstract]:Introduction to Television Communication Management Press: China Radio and Television Publishing House: since the end of 90s of the March 20th 2004 century, great changes have taken place in Chinese television, the biggest of which is, Television is no longer simply seen as a tool for propaganda and education, but is recognized as having an industrial identity. Thus, Chinese television media, which have always been under the wing of the country, are increasingly showing their creative ability. News Corporation, Fox Corporation and other foreign media companies have made great achievements, showing the bright prospects of Chinese television in self-development and profit creation.
【分类号】：G220

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