书评与新闻纸的联动效应

发布时间：2018-07-07 17:46

本文选题：上海书评 + 东方早报　；参考：《复旦大学》2012年硕士论文

【摘要】：《东方早报》创办《上海书评》,敏锐捕捉到了人们在快节奏的生活方式下的深层次的文化需求,依托着书评与新闻纸的联动效应摸索出了一条新的文化发展之路。一方面,新闻纸需要书评的滋养,从而提升自身的综合竞争力；而另一方面,书评需要依托新闻纸的影响力和资源优势来提升品牌影响力。书评与新闻纸之间可以形成一种良性的联动效应。本文通过对《东方早报·上海书评》这一沪上新锐报纸书评进行研究,探讨新闻纸与书评的联动效应,不仅能总结其创刊至今的成功经验,为其他同类报纸书评提供实际操作经验；也能为传统媒体探寻一条新的文化发展之道。本文第一章介绍了作为“母报”的《东方早报》的基本情况、受众定位、成功因素和其创办《上海书评》的原因；第二章主要介绍作为“子报”的《上海书评》的诞生情况、定位、编辑理念等,进而在第三章中总结出“逆势而动”的《上海书评》在新媒体时代仍能得以制胜并形成自己独特品牌的法宝。在新闻同质化日趋严重的现在,新闻纸如何才能提升自己的综合文化力,书评如何在低迷的媒介环境中保持自己的文化竞争力,进而开辟一条新的文化生存之道?《东方早报·上海书评》的成功经验似乎可以给我们提供一些线索。
[Abstract]:The establishment of Shanghai Book Review by the Oriental Morning Post has keenly caught the deep cultural needs of people under the fast-paced way of life and groped out a new way of cultural development relying on the linkage effect of book review and newsprint. On the one hand, newsprint needs the nourishment of book review to enhance its comprehensive competitiveness; on the other hand, book review needs to rely on newsprint's influence and resource advantage to enhance brand influence. Book reviews and newsprint can form a benign linkage effect. Based on the study of Shanghai Book Review of the Oriental Morning Post, this paper probes into the linkage effect of newsprint and book review, which can not only sum up its successful experience since its founding. It can also provide practical experience for other similar newspaper book reviews and explore a new way of cultural development for traditional media. The first chapter introduces the basic situation, audience orientation, success factors and the reasons for the establishment of Shanghai Book Review, and the second chapter mainly introduces the birth of Shanghai Book Review as a sub-newspaper. In the third chapter, the author sums up the magic weapon of Shanghai Book Review which can still win and form its own unique brand in the new media era. At a time when the homogeneity of news is becoming more and more serious, how can newsprint improve its comprehensive cultural strength, and how can book reviews maintain their cultural competitiveness in a depressed media environment? The successful experience of the Oriental Morning Post Shanghai Book Review seems to give us some clues.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G236

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