英国硕士thesis开题报告：海尔集团国际化战略Internationalization Strategy of Hai

发布时间：2016-03-25 11:16

Background背景

经济全球化破坏以自然资源为基础的劳动分工的传统模式，产品是世界经济和跨国企业发展的必然趋势，已成为世界经济活动中的作用越来越突出。也是一个不可逆转的必然趋势，企业必须适应经济全球化的国际业务。
有一个非常简单的理解为国际化销售他们的产品到国外市场。但是，这个词的真正含义可能是实现资源配置的国际和一种资源配置方式的变化。也就是说，国际要求是在全球资源的充分条件和合理分配；另一种说法是生产低成本和高质量的产品。这种资源配置的全球化主要由生产全球化、市场全球化、科技全球化和人才全球化、资金来源全球化、全球品牌全球化。
The Economic globalization whichbreaks the traditional pattern of Division of labour based on natural resources, products is an inevitable trend of the development of the world economy andthetransnational corporations have played more and more prominent role in the world economy activities.The Economic globalizationis also an irreversible and inevitable trend that enterprises must become an international business to be adapted.
There was a just very simple understanding for internationalization that selling their products to foreign markets. But the true meaning for that word might be realizing the resource allocation international and one kind of changing for resource allocation way. That is to say the international requires are taking the global resources full advantaged and rational allocated; another way of saying is to produce products with low cost and high quality. This resource allocation globalization composed by a number of factors, such as: globalization of production, globalization of market, globalization of technology and talents, globalization of sources of funding, globalization of global brand.
Meanwhile, internationalization means that some elements must be output. With different degrees of internationalization and various international businesses, the output is different. Competitiveness of output element not only determines the competitiveness of enterprises involved in international competition but also plays an important role for the success of internationalization. The United States is controlling the global economy through technology output. The European countries remain strong economic development through capital exports output. While the economy of South Korea has overtakenthat of Japan based on the cultural exports.
 Preliminary Review of the Literature
1、Foreign direct investment theory
2、The enterprise strategic management theory
3、Traditional strategic theory
4、The Haier Group's overseas investment
4. Research Question and Objectives
5. Methodology and Research Methods
6. Ethical Considerations

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