特许经营酒店业

发布时间：2016-04-20 12:58

1. Introduction介绍

在当代社会性别研究中，普遍认为男性气概的主要形式与社会权力的主要形式相关联。在当代资本主义的讨论，它被认为是最强大的机构，除非主要国家，是跨国企业在全球市场的经营。这些突出的事实很少被放在一起。以前的论文（Connell 1998）认为他们应该和全球企业经济可能是一个新的霸权的男性气质模式的设置，，特别是在全球流动的管理人员发现。这一模式提出了跨国经营的男性气概。我们现在重新考虑作者的注意：我们感谢我们的回答者，他们的时间和他们的勇气，在讨论困难问题的磁带上。作者感谢罗克雷奇默，一个特殊的面试。Arising in the 1990s, franchising is by no means a novel concept to us. Catering and hotels have witnessed a noticeable growth of franchising. As a tool of business expansion, franchising is playing a more and more important role. A full discussion about the opportunities and challenges that might occur in franchising of hospitality industry porvides an insight of how it functions, and how it has made so many sucessful precedents in business world. The research further shows that business management with good branding awareness and marketing strategies reaps rich harvests in franchising. The Mexican fast food Chipotle is a booming chain restaurant, however, when considering entering Chinese market, an adjustment in accordance with Chinese culture, economics and politics is essential. Chipotle needs to work on attracting potential franchisees in China as well as providing effective solutions such as the utilization of social media for promotion their Mexican fast food.


Table of contents:
1.Introduction 2
2.Critically reviews the different academic opinions related to the issues of franchising. 2
2.1  The background, history, different point of views about franchising. 3
2.2  The opportunities and issues arising from franchising in terms of branding promotion and marketing strategy and so on... (small an example) 5
3.Franchising practice of Chipotle( Mexican fast food) 7
4. Conclusions 11
5. References 12

5. References文献

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