Abstract:摘要
本报告旨在提供那些含铅为乔科豪华有限公司的业务功能，如运营，市场营销，财务会计和高级管理人员情况的关键问题进行了分析。问题是如何应运而生以及因对公司发展的影响力一个严肃而深刻的讨论之后，笔者将发现，应采取纠正或者在我看来，关键措施，纠正拖欠当前改编以上业务功能的方法。更重要的是，报告还针对措施，以帮助乔科豪华有限公司最大限度地减少对业务的影响，然后帮助这就很清楚，，哪些业务功能应该负责人称已确定的重大行动实现其未来的成功。也就是说，在这里笔者给他的目的是通过纠正通过销售过程的不同方面的情况提高了公司的销售自己的建议。（阿尔及尔，2011年）
因此，本报告中的以下的主体包括四个部分，每个部分是引言，讨论，结论和建议。笔者将全面分析，从头部到年底这种情况。作者希望什么写会对这种情况下产生积极影响。
This report aims to provide an analysis of the key issues that have leaded to the situation for the business functions of Choc Deluxe Ltd., such as operations, marketing, accounting finance and senior management. After a serious and deep discussion of how the problem came into being as well as caused more influence on the company's developments, the author will find out the key measures that should be taken to rectify or in my view, correct the current adaptations of the defaulted ways of business functions above. What's more, the report is also targeted at the measures to help Choc Deluxe Ltd. minimize the impact on the business and then help achieve its future success by making it clear that which business function should be responsible for the key actions the author has identified. That is to say, the author here is to give his own suggestions aimed at improving the sales of the company by remedying the situation through different aspects of the process of the marketing.(Alger, 2011)
Therefore, the main body of this report in the following contains four parts, each of which is introduction, discussion, conclusion and recommendations.The author will comprehensively analyze this case from the head to the end. The author hopes what it writes will have a positive effect on this case.
Introduction：
Discussion:
Conclusion:
Recommendations: 建议：
The recommendations is based on the thought that this company want to recover from the crisis. What it needs to do depends on the challenge it meets and the mistake it made. The company must firstly change the material and apologize to the customers in public to show that it is responsible for this case and in the right time it is willing to compensate to the loss of the customers. Thus, even if it can't reach the condition it used to, at least it can remedy the terrible situation to some extent. Next, it must adjust the management of the company seriously because leaving alone these people who take charge of some certain apartments, they can do something much more stupid one day in the future. Having saved its brand and regulated the internal issues of the company so that the company can function well once more, the company has to decide the way it takes in the future. Meeting the rules of the market, what the smartest thing the company can do is alter its road otherwise it will lose its profit as the customers are gone. In other words, it is impossible to stay in the original spot as the cost is higher but if you boost the price, the customers will misunderstand you and leave. Using the reputation it remains, doing something else can be a reasonable choice. The connections between it and other companies are still available, there are still many people believing this company.(Hogan, 2009)
Above all, it is a case that a chocolate company has done something wrong leading it to a relative terrible situation. There are several big challenges waiting for this chocolate company, it has to tolerate a grave reality. However, there is much more it can do to change the situation. Here, at least now, it will see its brighten future again after right measures are taken.
Reference文献
Alger, T. (2011). How the cost affects profit. London:Penguin Books Ltd.
Alston, S. (2010). The power of marketing management. Liverpool:Oxford university press.
Barlow, K. (2008). What we could to save the sales. London:Longman Group Ltd.
Burgess, C. (2005). Some failure cases about marketing. Blackpool: Random house.
Cater, S. (2012). My opinions about the company reputation. London:Macmillan Publishers Ltd.
Darnell, K. (2013). My research on the raw material of production. London: Longman Group Ltd.
Fitch, P (2013). The system of the internal management. Manchester: Cambridge university press.
Hogan, D. (2009). What can we learn from the marketing. Liverpool:Macmillan Publishers Ltd.
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