论动漫产品出口过程中的主要问题

发布时间：2018-01-06 17:19

本文关键词：论动漫产品出口过程中的主要问题　出处：《艺术科技》2014年05期 　论文类型：期刊论文

【摘要】：我国文化创意产业日渐兴盛,其中尤以动漫产业蓬勃趋势明显,经济全球化大环境背景下的动漫产品开始迎来国际市场的营销机遇。目前,我国动漫产业因为长期缺乏内部支撑体系,加上技术培养机制不够灵活,造成严重的同质化泛滥,受众定位不够精确等问题。这就需要结合政府、行业协会的综合管制力量进行出口渠道的疏通,建设高效的动漫产品出口管理体系,开创外包出口局势,这样才能整体带动动漫产业发展的层次性地位,加快内部升级速率,满足国产动漫出口扩张的战略要求。
[Abstract]:China's cultural and creative industries are booming, especially in the animation industry vigorous trend, the economic globalization environment under the background of animation products began to ushered in the international market marketing opportunities. China's animation industry because of the lack of internal support system for a long time, coupled with the technology training mechanism is not flexible enough, resulting in serious homogenization flooding, audience positioning is not accurate and so on. This needs to be combined with the government. The comprehensive control force of the trade association carries on the export channel to dredge, constructs the efficient animation product export management system, creates the outsourcing export situation, so as to drive the animation industry to develop the hierarchical position as a whole. Speed up the internal upgrade rate to meet the domestic animation export expansion strategic requirements.
【作者单位】：渤海大学文理学院艺术系;
【分类号】：J943
【正文快照】： 动漫产业主要沿着创意核心思想进行动画表现形式的包装,具体商品形式包括报刊、电影等,结合计算机信息传播技术的发达,目前全新格式的动漫品种将实现同步更新的网络供销狂潮,加上相关服饰和电玩游戏的盛行现象,整体产业经营风尚开始满布显性要素特征。动漫产业本身具备低能源

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