“萌”元素在动漫周边产品设计中的呈现形式研究

发布时间：2018-01-21 08:00

本文关键词： 萌动漫周边产品设计呈现形式　出处：《四川师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：“萌”是一种存在于自然界的能被人类心理感知到的自然形态,用以描述人类通过感官接触到某种视觉形象或行为动作后所激发的可爱、乖巧、温情、温馨、愉悦、呆傻、憨态、无害等具有安全感的复杂情绪,这种由自然形态激发出心理感应的现象即可称为“萌”。这种自然形态传递出的情感信息与动漫艺术有较高的吻合度,因此“萌”在动漫领域得到了发酵。2003年之后,日本动漫领域开始用“萌え”来称呼这一现象,“萌え”一词自2005年后成为网络流行语并一直流行至现在,在传播至中国后简化为单独的“萌”字,在英文中常用“Moe”来表达。年轻人对“萌”的喜爱和推广逐渐形成为一种被广泛传播的亚文化现象,动漫是“萌”滋生的土壤也是“萌”传播的良好载体,在新媒体艺术的影响和网络文化的传播下,“萌”元素被越来越多的运用到各种地方,催生出萌文化、萌产品、萌经济等多种社会现象。在动漫周边产品设计中,“萌”元素的使用让动漫周边产品打破自身局限性,被赋予了更多层次的吸引力,并能够拓展动漫的影响范围和消费人群,这类萌系产品的销售热度给动漫周边产品设计带来了新的思维形式与创作思路。本文通过文献阅读和理论分析来探寻“萌”的起源和发展,并从社会、文化、心理等方面深究其文化内涵;通过综合分析、举例对比等方法来概括总结“萌”元素在动漫周边产品设计中的运用原则、设计形式、具象化呈现方式等方面的艺术特点;并研究分析“萌”系产品的商业化道路和市场情况,对其未来的发展做出思考和建议。
[Abstract]:"adorable" is a kind of natural form which can be perceived by human psychology in nature. It is used to describe the cute, clever, tender and warm that human beings can stimulate after they come into contact with a certain visual image or action through their senses. A complex feeling of security such as pleasure, stupidity, foolishness, innocuity, etc. This kind of natural form stimulates the psychological induction phenomenon can be called "adorable". This natural form conveys the emotional information and the animation art has the higher coincidence degree. Therefore, "Meng" in the field of animation has been fermented. After 2003, the Japanese animation field began to use the "Meng Li" to call this phenomenon. Since 2005, the word "Meng Li" has become an Internet buzzword and has been popular ever since, simplifying the word "Meng" into a separate word after its spread to China. In English, "Moe" is often used to express. Young people's love and promotion of "adorable" has gradually become a widely spread sub-cultural phenomenon. Animation is the breeding ground of "adorable" and the good carrier of "adorable" communication. Under the influence of new media art and the spread of network culture, the element of "adorable" has been used more and more in all kinds of places, resulting in the emergence of adorable culture. In the design of anime peripheral products, the use of "cute" elements allows the animation peripheral products to break their own limitations, has been given a more multi-level attractiveness. And can expand the impact of animation and consumers. The sales heat of this kind of product brings new thinking form and creative thinking to the design of the products around animation. This paper explores the origin and development of "Meng" through literature reading and theoretical analysis, and explores the origin and development of "Meng" from society and culture. Psychology and other aspects of its cultural connotations; Through comprehensive analysis, examples and other methods to summarize the application of "cute" elements in the design of products around animation principles, design forms, concrete presentation and other aspects of the artistic characteristics; The commercialization road and market situation of "Meng" products are analyzed, and their future development is considered and suggested.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

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