“大动漫”产业观下新媒体动漫现状分析

发布时间：2018-02-01 17:44

本文关键词： 媒体广告内容供应商表情符号发展势态广告效益虚拟现实终端商传播模式运营支撑动画制作 　出处：《电影评介》2014年13期 　论文类型：期刊论文

【摘要】：正最近几年,在国家的扶持和鼓励下,动漫产业发展突飞猛进。随着动漫技术及新媒体产业的不断完善,动漫不再受原有框架的限定,从之前以"内容"为主的动漫产业,发展为"内容"和"技术"共重,"内容拓展"与"技术外延辐射"的全新动漫产业格局。针对以上产业格局及发展势态,"大动漫"的界定由此产生。一、"大动漫"产业观的基本观点所谓"大动漫"是将传统意义上的动画、漫画,结合媒体拓新发展的网络动漫、手机动漫以及在技术上进行创新的虚拟现实VR、互动技术3D以及表情符号系统等都包括其中。"大动漫"产业观的提出,呼应了动漫产业不断向
[Abstract]:In recent years, with the support and encouragement of the country, the animation industry has developed by leaps and bounds. With the continuous improvement of animation technology and new media industry, animation is no longer limited by the original framework. From the former "content" of the animation industry, the development of "content" and "technology" heavy, "content expansion" and "technology extension radiation" of the new animation industry pattern. The definition of "big animation" comes into being. First, the basic viewpoint of "big animation" industry view is that the "big animation" is the animation in the traditional sense, comics, combined with the media to develop the new development of the network animation. Mobile phone animation and virtual reality in technology innovation VR, interactive technology 3D and emoji system are included. "Big Animation" industry view of the proposed, echoing the animation industry continues to
【作者单位】：青岛科技大学传播与动漫学院动画与数媒系;
【分类号】：J943
【正文快照】： 最近几年,在国家的扶持和鼓励下,动漫产业发展突飞猛进。随着动漫技术及新媒体产业的不断完善,动漫不再受原有框架的限定,从之前以“内容”为主的动漫产业,发展为“内容”和“技术”共重,“内容拓展”与“技术外延辐射”的全新动漫产业格局。针对以上产业格局及发展势态,“大

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