基于三方期权博弈的动漫企业合并决策分析

发布时间：2018-02-02 12:31

本文关键词： 动漫产业三方期权博弈合并决策实物期权投资分析　出处：《管理评论》2011年11期 　论文类型：期刊论文

【摘要】：在三方期权博弈模型的结构下,分析了动漫产业竞争条件下的企业合并决策,得出市场均衡条件下企业的利润函数。进一步构建了实物期权模型,分析企业在动态环境下合并的时机和合并的可能性。结论表明,中资企业的合并决策为外资企业提供了"搭便车"的机会,并且企业的竞争优势越大,产品的差异化程度越小,则合并后外资企业会获得越大的相对收益。并且,企业的竞争优势越弱,中外产品的差异化程度越高,则合并的时机会越早。企业的外部环境较好会促使企业合并的产生。所得出的结论为我国的动漫产业在通过合并去扩大规模的过程中如何避免外资企业出现"搭便车"的行为提供了有益的参考。
[Abstract]:Under the structure of the three-party option game model, this paper analyzes the merger decision under the competitive condition of animation industry, obtains the profit function of the enterprise under the condition of market equilibrium, and further constructs the real option model. The paper analyzes the opportunity and possibility of merging in the dynamic environment. The conclusion shows that the decision of merger of Chinese enterprises provides foreign enterprises with a "free ride" opportunity, and the greater the competitive advantage of enterprises. The smaller the degree of product differentiation, the greater the relative income of foreign enterprises after the merger. Moreover, the weaker the competitive advantage of enterprises, the higher the degree of product differentiation between China and foreign countries. The better the external environment of the enterprise will promote the emergence of the merger. The conclusion is how to avoid the emergence of foreign-funded enterprises in the process of expanding the scale of the animation industry of our country through the merger. The "hitchhiking" behavior provides a useful reference.
【作者单位】：电子科技大学经济与管理学院;
【基金】：信息产业部电子信息产业发展基金项目(M16011101) 教育部人文社会科学研究项目(07JA630038)
【分类号】：G124;F224.32
【正文快照】： 引言动漫产业是指以卡通形象及品牌为核心,由漫画、动画、影视、图书、音像制品以及衍生产品和特许经营产品等所形成的产业链,属于数字内容产业以及文化产业,具有当今知识经济的全部特征,并涵盖艺术、科技、传媒、出版、商业等多种行业。目前全球动漫产业的产值为2000亿到500

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