传播生态学视阈中的中国动漫产业研究

发布时间：2018-02-11 05:15

本文关键词： 传播生态学媒介生态学动漫产业文化产业生态环境生态位产业链　出处：《浙江大学》2009年博士论文　论文类型：学位论文

【摘要】： 传播生态学是传播学与生态学交叉的产物。本论文在传播生态学的理论框架下,从动漫产业的原生态(文化生态、技术生态)、内部生态(受众、产品、资本和人力生态)和外部生态(国际环境)入手,考察中国动漫产业的生态环境及相关生态因子的变化影响。中国动漫产业发展之路并不平坦,从一开始就是在海外产业大举进攻的环境下进行的,加上从计划经济到市场经济的转变,无论产业政策还是产业环境准备都不足,存在着先天缺陷,现在也面临重重困难。动漫产业是一个较为特殊的文化产业形态,涉及的内容也相当广泛,动漫产业具有市场潜力大、产业关联度大;技术含量高、附加值高;能耗低、污染低;高投入,投资回收周期长等特点。在传播生态系统中,科学技术是这个生态环境重要的影响因子。技术的进步让动漫产业和每一个人都息息相关。除了传统的传播途径之外,手机、网络等新媒体的运用更为动漫产业的发展打开了新的天地。新媒体的开发不单是动漫传播方式的增加,更是动漫内容的丰富。新媒体还带来了动漫受众的族群的扩大,使动漫受众生态处于更合理的位置。受众生态在我国动漫产业生态位中严重失衡,长期以来,动漫受众低幼化的定位导致了成人动漫市场被境外动漫企业所占领。在中国动漫产业内部生态中,投融资困难、动漫产业所需的各类人才缺乏、动漫内容产品原创性不足,都是制约动漫产业未来发展的瓶颈问题。我国政府要出台更加有力的支持动漫产业发展的投融资政策,鼓励企业开拓投融资渠道,利用各种手段培养急需的动漫人才,采取措施加快原创动漫产品的开发。完整的产业链是动漫产业获得快速、健康发展的基础。从动漫发展模式来看,要采取政府扶持和市场运作相结合的方式,利用现有的各个层次的动漫基地等平台,努力完善从内容原创、动画制作营销发行、相关产业跟进的动漫产业链。全球化浪潮下,文化的融通共享已势不可挡。动漫产业的文化生态因子的影响也越来越凸显。要在共享文化背景下发展我国的动漫产业,在世界动漫产业生态环境竞争中不被淘汰出局,使自己的“生态位”不被外来者“侵占”,从文化生态的角度,要处理好三大关系:传统文化与创新发展的关系;国际合作与自主品牌的关系;文化共享与拿来主义的关系。中国的动漫产业要抓住机遇,调整发展策略,使“朝阳产业”在不久的将来真正“阳光灿烂”。
[Abstract]:Communication ecology is the intersecting product of communication and ecology. Under the theoretical framework of communication ecology, this paper starts with the original ecology of animation industry (cultural ecology, technological ecology, internal ecology, audience, product, etc.). Capital and human ecology) and external ecology (international environment), the ecological environment of China's animation industry and the impact of related ecological factors are investigated. The road to the development of China's animation industry has not been smooth. From the beginning, it was carried out under the environment of large-scale attacks by overseas industries. In addition, with the transition from planned economy to market economy, neither industrial policy nor industrial environment preparation was adequate. Animation industry is a relatively special cultural industry form, involving a wide range of content, animation industry has a large market potential, industry correlation degree, high technology content, the animation industry is a special cultural industry, the animation industry is a relatively special form of cultural industry, involving a wide range of content, animation industry has a large market potential, a large degree of industrial association; High added value, low energy consumption, low pollution, high input, long investment recovery cycle, etc. In the transmission ecosystem, Science and technology is an important factor in the ecological environment. Advances in technology have made the animation industry closely related to everyone. In addition to the traditional means of communication, mobile phones, The use of new media, such as the Internet, has opened up a new world for the development of the animation industry. The development of new media is not only the increase in the way of animation communication, but also the enrichment of the content of animation. The new media has also brought about the expansion of the ethnic groups of the audience of animation. The audience ecology is in a more reasonable position. The audience ecology is seriously out of balance in the ecological niche of animation industry in our country. For a long time, the positioning of anime audience primary-age has led to the adult animation market being occupied by foreign animation companies. In the internal ecology of China's animation industry, it is difficult to invest in and finance, the animation industry needs a variety of talent, animation content product originality is insufficient, Our government should introduce more effective investment and financing policies to support the development of the animation industry, encourage enterprises to open up investment and financing channels, and use various means to train much-needed animation talents. Take measures to speed up the development of original animation products. A complete industrial chain is the basis for the rapid and healthy development of the animation industry. From the perspective of the animation development model, the combination of government support and market operation should be adopted. Using the existing animation base at all levels and other platforms, try to improve the animation industry chain from the original content, animation production marketing distribution, related industries follow up. Under the tide of globalization, cultural integration and sharing has become irresistible. The influence of cultural ecological factors of animation industry is becoming more and more prominent. In order to develop the animation industry in China under the background of shared culture, In the world animation industry ecological environment competition is not eliminated, so that their "niche" is not "encroached" by outsiders, from the perspective of cultural ecology, we should deal with three relations: the relationship between traditional culture and innovative development; The relationship between international cooperation and independent brands, the relationship between cultural sharing and the doctrine of bringing forth ideas. China's animation industry should seize the opportunity and adjust its development strategy so that the "sunrise industry" will be truly "sunny" in the near future.
【学位授予单位】：浙江大学
【学位级别】：博士
【学位授予年份】：2009
【分类号】：G206.2

【引证文献】