文化软实力视域下我国体育动漫产业竞争力提升策略

发布时间：2018-02-16 03:25

  本文关键词： 体育动漫 文化吸引力 信息传播力 科技创新力 产业竞争力　出处：《沈阳体育学院学报》2014年04期 　论文类型：期刊论文

【摘要】：基于文化软实力视域,体育动漫产业竞争力的核心内容包括文化吸引力、信息传播力、科技创新力和产业形象等方面。我国体育动漫产业发展现状和存在的主要问题是原创性不足、缺少文化吸引力,媒体资源整合能力弱、信息传播力不足,高端人才匮乏、科技创新力不足,产业链不完整、产业形象有待塑造。在此基础上,提出我国体育动漫产业竞争力提升策略,以期对体育动漫产业发展提供理论依据和参考。
[Abstract]:Based on the view of cultural soft power, the core content of competitive power of sports animation industry includes cultural attraction, information dissemination power, The main problems in the development of sports animation industry in China are lack of originality, lack of cultural attraction, weak ability of media resources integration, insufficient ability of information dissemination, lack of high-end talents, and so on. Scientific and technological innovation is insufficient, the industrial chain is incomplete, and the image of the industry needs to be molded. On the basis of this, the paper puts forward the strategy of improving the competitiveness of sports animation industry in China, in order to provide theoretical basis and reference for the development of sports animation industry.
【作者单位】： 沈阳体育学院体育信息技术系;
【分类号】：G80-05
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本文编号：1514549