2013中国动漫产业发展报告

发布时间：2018-02-23 22:20

  本文关键词： 产业发展报告 产业发展空间 媒体营销 动画电影 产品质量 产品类型 国家版权局 新商业模式 腾讯 市场发展空间 　出处：《传媒》2014年10期 　论文类型：期刊论文

【摘要】：正中国动漫产业经过十年的发展,实现了从动画片到动画、从动漫到大动漫、从传统媒体传播到全媒体营销的转变,这些转变使我国动漫产业在2013年从产业规模到产品类型,从产品数量到产品质量,从创新商业模式到完善产业链条,从管理体制到知识产权保护等方面均取得了可喜的成绩,但也面临着新的机遇和挑战。动漫产值保持高速增长,产业发展空间巨大近几年我国动漫产业在经过一系列的改革和调整后,其经济价值与巨大市场发展空间已经初步显现,动漫产业规模继续保持高速增长的态势,产值已经从"十五"时期末不足100亿元,发展到2013年870.85亿元,比2012年增长14.59%(如图1)。
[Abstract]:After a decade of development, China's animation industry has realized the transition from animation to animation, from animation to big animation, from traditional media to all-media marketing. These changes have enabled the animation industry in China to change from industrial scale to product type in 2013. From product quantity to product quality, from innovating business model to perfecting industrial chain, from management system to intellectual property protection and so on, we have achieved gratifying results, but also face new opportunities and challenges. The output value of animation and animation keeps growing at a high speed. After a series of reforms and adjustments, the economic value and the huge market development space of the animation industry in China have been initially revealed, and the scale of the animation industry continues to maintain a situation of rapid growth. The output value has grown from less than 10 billion yuan at the end of "15" to eighty-seven billion eighty-five million yuan in 2013, an increase of 14.59 yuan over 2012 (see figure 1).
【作者单位】： 中国传媒大学动画与数字媒体艺术学院;
【分类号】：J954-F
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本文编号：1527847