青年亚文化视角下电视动漫“萌文化”传播探析

发布时间：2018-02-28 07:32

本文关键词： “萌文化” 青年亚文化电视动漫跨文化传播　出处：《中国广播电视学刊》2015年12期 　论文类型：期刊论文

【摘要】：文章借用跨文化传播理论、群体传播理论和"符号"传播理论,并把"萌文化"放在青年亚文化视角下观照,尝试回答"作为青年亚文化特色的萌文化,为何能够在当代青年群体中广泛传播,并成为大众文化消费主体的可能"这一问题。研究发现:以电视动漫为载体传播的"萌文化",实际上是当代青年亚文化群体反射出的一种文化价值观。"萌文化"在行为、表现方式上是有别于主流文化,同时又具有青年亚文化的多变性、边缘性和流动性特征,是一种颇具风格的青年亚文化现象。"萌文化"传播得益于青年亚文化群体的个性心理、交际需要和情感寄托。群体归属感是"萌文化"传播的内在动力,"萌文化"成为大众文化消费主体归因于它的经济功能和娱乐功能。
[Abstract]:The article borrows the cross-cultural communication theory, mass communication theory and communication theory, "symbol" and "Adorable culture" perspective in the perspective of youth subculture, try to answer "as a youth sub culture adorable culture, why can spread widely in the contemporary youth groups, and become a popular cultural consumption may be the subject of this" a study found that: in television animation as the carrier spread "Adorable culture", is actually a kind of cultural value of contemporary youth subculture reflected. "Adorable culture" in the view of behavior, ways that are different from the mainstream culture, but also has a variety of youth subculture, and marginal characteristics the flow of youth sub culture phenomenon is a controversial style. "Adorable culture" due to the spread of youth sub culture groups of personality psychology, communicative needs and emotional sustenance. The sense of belonging to community is the "inherent power of the adorable" spread, "Adorable culture "To become the main body of mass cultural consumption is attributable to its economic and recreational functions.

【作者单位】：湖北大学新闻传播学院;
【基金】：国家社科基金重点项目“增强主流媒体的传播力公信力影响力研究”的阶段性成果,项目编号:14AXW001
【分类号】：G220

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