新世纪以来中国动漫电影发展与创新研究

发布时间：2018-03-29 05:37

本文选题：中国动漫电影　切入点：新世纪　出处：《广州大学》2017年硕士论文

【摘要】：进入21世纪以来,全球动漫电影市场的发展变得更加专业化和商业化,中国国内的动漫电影市场,虽然呈现出的是百家争鸣的局面,但从动漫电影的表现形式以及主题和思维等方面来说,缺乏自我独有的特色。多数动漫电影作品的主题大多停留在模仿层面,这也正是造成我国动漫电影发展相对较慢的主要原因。因此,如何在动漫电影的主题表现以及思维等方面进行创新,对新世纪中国国内动漫电影的发展有着极其重要的理论意义与实践意义。本次研究主要借助于实证研究与规范研究、案例分析、文献研究等方法,借助于各类相关案例、文献资料、报告论著以及网络资源等,在界定中国动漫电影等相关概念以及早期发展历程基础上,进一步探索了新世纪以来中国动漫电影发展模式,如政府主导型发展、产业基地集聚发展、投资主体多元化发发展、衍生产业渐次发展。接着通过研究,找出新世纪以来中国动漫电影存在着缺乏创新内容、内容夸张不实、定位模糊不清、缺乏专业人才等主要问题。最后,从内容创新、技术创新、思维创新、营销创新四个方面对新世纪以来中国动漫电影创新路径进行了探析。
[Abstract]:Since entering the 21st century, the development of the global animation film market has become more specialized and commercialized. Although the domestic animation film market in China is showing a situation of a hundred schools of thought contending, However, in terms of the form of expression, theme and thinking of the animation film, there is a lack of its own unique characteristics. Most of the themes of the animation films stay at the level of imitation. This is the main reason for the relatively slow development of animation films in China. Therefore, how to innovate in the theme performance and thinking of animation films, This study is of great theoretical and practical significance to the development of China's domestic animation films in the new century. This study mainly relies on empirical research and normative research, case analysis, literature research and other methods, with the help of various related cases. On the basis of defining the related concepts and the early development process of China's animation film, this paper further explores the development mode of China's animation film since the new century, such as government-led development. Industrial base agglomeration and development, investment subject diversified development, derivative industry gradual development. Then through the research, find out that since the new century, there is a lack of innovative content in Chinese animation film, the content exaggeration is not true, the location is vague. Finally, this paper analyzes the innovative path of Chinese animation film in the new century from four aspects: content innovation, technology innovation, thinking innovation and marketing innovation.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J954

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