高校广告设计专业中动漫课程设置与教学研究

发布时间：2018-04-04 04:40

本文选题：动漫广告　切入点：广告设计专业　出处：《湖南师范大学》2009年硕士论文

【摘要】： 动漫作为一种新的经济增长点,以其作品独特的创意和绘制的手法,已经扩展到伫立在时代风潮浪尖的广告行业,动漫与广告的结合,已成为了一种大众喜爱的文化传播形式。目前,在国内高等美术院校的广告设计专业中,动漫课程并没有广泛设置和实施,基于对广告设计教育和动漫课程的本质认识,本论文阐述了动漫课程在高校广告设计专业中设置的必要性;广告设计专业中动漫课程的设置与教学存在的问题;广告设计专业中的动漫课程设置的原则、保障体系、具体内容;以及有关的教学方法进行较为系统的研究。本论文综合运用相关文献的取证分析、新资讯网络信息的收集及实际案例的跟踪调查等手段,灵活运用调查法、分析法、统计法、比较法、个案研究法等多种方法,在参考分析了大量的文献资料的基础上结合了有说服力的例证资料,理清课程结构与培养目标等诸方面问题的内外在联,力争在前人研究的基础上找寻美术院校动漫课程与广告设计专业的结合点,并且将动漫课程设置和教学直接切入到具体的广告设计课程结构案例当中加以论述,以期挖掘问题的本质,探索现实问题的解决途径。研究高校广告设计专业中动漫课程设置与教学理论,有助于完善日趋成熟的高校广告设计专业教学体系,培养复合型的广告设计人才,推进中国广告和动漫产业的进一步发展。
[Abstract]:Animation as a new economic growth point, with its unique creativity and drawing methods, has expanded to stand in the era of the wave of advertising industry, the combination of animation and advertising, has become a popular form of cultural communication.At present, in the advertising design major of domestic art colleges, the animation curriculum has not been widely set up and implemented, based on the essential understanding of advertising design education and animation curriculum.This paper expounds the necessity of setting up the animation course in the advertising design major in colleges and universities, the problems in the setting and teaching of the animation course in the advertising design specialty, the principles and the guarantee system of the animation course setting in the advertising design specialty.Specific content; as well as related teaching methods for a more systematic study.This paper synthetically uses the relevant literature evidence analysis, the new information network information collection and the actual case follow-up investigation and so on means, nimbly uses the investigation method, the analysis method, the statistics method, the comparison method, the case study method and so on many kinds of methods,On the basis of reference and analysis of a large number of documents and materials, the paper combines persuasive illustrative materials, clarifies the internal and external connection of curriculum structure and training objectives, and so on.Strive to find the combination of animation curriculum and advertising design specialty on the basis of previous studies, and directly cut the animation curriculum and teaching into the specific advertising design curriculum structure case to be discussed.In order to explore the nature of the problem, explore the solution of practical problems.The research on the curriculum and teaching theory of animation and animation in advertising design specialty of colleges and universities is helpful to improve the teaching system of advertising design specialty in colleges and universities, train the compound talents of advertising design, and promote the further development of advertising and animation industry in China.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524.3-4

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