中国武侠动画的文化艺术形态及其市场环境

发布时间：2018-04-13 16:05

本文选题：中国武侠动画 + 文化根基　；参考：《湖南师范大学》2008年硕士论文

【摘要】： 一部艺术与商业价值并存的优秀动画,必然是文化、艺术与市场等综合因素共同作用的成果,这也是由动画艺术的综合性特点所决定的。从宏观角度而不是从某种具体技术手段对动画进行研究,这在目前的学术研究界并不多见。随着国内动漫产业的崛起和发展,中国动画界过去那种一味充当外国动画加工基地的状况必然要被打破。具有综合素质的原创人才需求日益迫切。这也需要更多的人从单纯的技术研讨中挣脱出来,从文化、艺术、市场等综合层面把握动画的发展动向。随着世界性“题材荒”“剧本荒”的加剧,越来越多的国内外动画制作机构开始把视线投向中国传统文化,而“武侠”更是成为近年来炙手可热的创作题材。中国武侠动画作为最具民族文化特色的动画类型,在中国具有得天独厚的发展优势。然而从现阶段的实际发展状况来看,它还远远没有达到应有的高度。本文从文化根基、艺术表现以及市场环境等几方面研究中国武侠动画的现状和发展前景。其中,文化根源既包括对中国侠文化本质的探索,也包括对国外尚武文化在各自动画中表现的研究,知己知彼,才能真正把握好“武侠文化”这张王牌,在即将到来的题材争夺战中取得优势地位。艺术研究部分,主要结合具体作品对中国武侠动画的剧本改编手法、造型设计、视听艺术等方面进行探讨,并尝试提出有一定参考价值和可操作性的意见和建议。而对于中国武侠动画市场环境的研究,本文力图通过对当下中国武侠动画市场竞争环境的介绍,以及对其市场主体的重新定位和需求分析,探讨中国武侠动画的良性发展道路。无论是加强文化根基、优化艺术状态或是改善市场环境,要发展中国武侠动画,都必须强化“人”的因素:提高原创人才的综合素质,正视受众市场的真实需要。这也是中国武侠动画乃至所有国产动画的根本出路所在。
[Abstract]:An excellent animation with the coexistence of art and commercial value is bound to be the result of the combined action of culture, art and market, which is also determined by the comprehensive characteristics of animation art.It is rare to study animation from a macro point of view rather than from a specific technical means.With the rise and development of domestic animation industry, the situation that Chinese animation industry used to act as a foreign animation processing base is bound to be broken.With the comprehensive quality of the original talent demand is increasingly urgent.This also needs more people to break free from the pure technical research and grasp the development trend of animation from the culture, art, market and so on.With the intensification of the worldwide "theme shortage" and "script shortage", more and more domestic and foreign animation production organizations begin to focus on Chinese traditional culture, and "martial arts" has become a hot creative theme in recent years.As the most characteristic animation of national culture, Chinese martial arts animation has a unique development advantage in China.However, from the current stage of the actual development, it is far from the height it should be.This paper studies the present situation and development prospect of Chinese martial arts animation from the aspects of cultural foundation, artistic expression and market environment.Among them, the cultural root includes not only the exploration of the essence of Chinese chivalrous culture, but also the study of the performance of foreign martial arts culture in their respective animation, and only when we know ourselves and ourselves, can we really grasp the trump card of "martial arts culture".In the coming theme of the battle to gain an advantage in the position.In the part of art research, the author mainly discusses the adaptation techniques, modeling design, audio-visual art and other aspects of Chinese martial arts animation based on concrete works, and tries to put forward some suggestions and suggestions which have certain reference value and maneuverability.For the study of the market environment of Chinese martial arts animation, this paper tries to discuss the healthy development of Chinese martial arts animation through the introduction of the current competitive environment of the Chinese martial arts animation market, and the re-orientation and demand analysis of its market subject.Whether it is to strengthen the cultural foundation, optimize the artistic state or improve the market environment, to develop the Chinese martial arts animation, we must strengthen the factors of "people": improve the comprehensive quality of original talents and face the real needs of the audience market.This is also the Chinese martial arts animation and even all the basic outlet of domestic animation.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J954

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