中国式“可爱文化”在动漫产业中的崛起与展望

发布时间：2018-05-01 05:30

本文选题：可爱文化 + 中国式“可爱文化”　；参考：《南京艺术学院》2012年硕士论文

【摘要】：当今社会,科技与经济飞速发展,物质丰富的社会大环境催生出了现代人新的思想和心理诉求,“可爱文化”伴随着新时代产生,代表着一股新的社会文化现象,一种新的时尚流行文化。当“可爱文化”席卷全球的时候,我们应推广出中国式“可爱文化”的动漫品牌,有针对性地去引导中国动漫产业的发展,开掘中国动漫产业的新潮流。本文通过对“可爱文化”产生条件和发展状况的研究入手,从根本上反映出中国式“可爱文化”崛起的重要性与可行性,跨界式地提出了中国式“可爱文化”在动漫产业中的崛起对产品市场的影响,“可爱文化”将成为现代社会的一种生活方式和消费方式。结合中国式“可爱文化”的市场商机与主要缺陷进行分析,全面地呈现出作者对中国式“可爱文化”在动漫产业中的展望,并提出了其在动漫产业中的发展策略。
[Abstract]:Nowadays, with the rapid development of science, technology and economy, the material rich social environment has given birth to new ideas and psychological demands of modern people. "lovely culture" is accompanied by the emergence of a new era, representing a new social and cultural phenomenon. A new fashion pop culture. When "lovely culture" sweeps the world, we should popularize the Chinese "lovely culture" animation brand, guide the development of China's animation industry, and excavate the new trend of Chinese animation industry. Based on the study of the conditions and development of "lovely culture", this paper fundamentally reflects the importance and feasibility of the rise of "lovely culture" in China. The influence of the rise of Chinese "lovely culture" in the animation industry on the product market is put forward. "lovely culture" will become a way of life and consumption in modern society. Based on the analysis of the market opportunities and main defects of the Chinese "cute culture", the author presents the prospect of the Chinese "lovely culture" in the animation industry, and puts forward its development strategy in the animation industry.
【学位授予单位】：南京艺术学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124

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