从商业模式论广东动漫产业的政府扶持

发布时间：2018-05-06 06:08

  本文选题：动漫产业 + 商业模式　； 参考：《广东行政学院学报》2013年02期

【摘要】：从全国范围看,广东动漫产业的实力不俗,产业结构与产业生态也较为合理,但从现有的商业模式及其产业链环节的区域分布看,显然存在一些"市场失灵"的领域,需要借助政府之力从外围弥补,包括:营造公平竞争的市场环境,尤其是作为核心的知识产权环境;提供面向中小微动漫企业的财政、税收、金融等支持;为处于不同供应链环节的动漫企业提供信息互通和合作对接平台等等。以在整体上形成有利于广东动漫产业有序成长的产业环境。
[Abstract]:From a national perspective, the strength of the animation industry in Guangdong is not vulgar, and the industrial structure and industrial ecology are more reasonable, but from the existing business model and the regional distribution of the industrial chain, it is obvious that there are some areas of "market failure". It needs to make up from the periphery with the help of the government, including: creating a fair competition market environment, especially the intellectual property environment as the core; providing financial, tax, financial support for small and medium-sized animation enterprises; In different supply chain for animation companies to provide information exchange and cooperation docking platform and so on. In order to form an overall conducive to the orderly growth of Guangdong animation industry industrial environment.
【作者单位】： 中共广东省委党校社会和文化教研部;
【分类号】：G124
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本文编号：1851105