体验经济背景下的中国动漫旅游发展研究

发布时间：2018-05-06 12:33

本文选题：动漫旅游 + 体验经济　；参考：《西南财经大学》2010年硕士论文

【摘要】：旅游的本质就是体验,一种不可复制和不可转让的唯一的感受。自20世纪90年代末,随着体验经济概念的提出,国内外一些学者纷纷指出,传统的旅游方式将逐渐被体验式旅游所取代,人们在旅游过程中追求的是快乐、刺激和自我实现。动漫旅游作为一种体验性极强的旅游形式,其本质特征就是体验。近年来,国内外动漫产业的高速发展,在世界动漫强国日本、美国、韩国,动漫产业已经成为这些国家的支柱产业,成为新的经济增长点。动漫产业链中真正带来巨额利润的是动漫产业的衍生品,动漫旅游作为动漫产业的衍生品之一,由于它具有的极高的体验价值充分迎合了现代人的口味,受到漫迷群体的极度追捧,动漫景点已经成为动漫强国的旅游热点项目。本文拟以体验经济和我国动漫产业的大发展为背景,找到体验式旅游与动漫旅游的结合点——体验；并以迪斯尼为例分析了体验与动漫结合的综合效益；在分析我国现阶段动漫旅游发展现状、原因的基础之上,浅析了我国发展动漫旅游的发展前景,并对动漫旅游的产品方案和营销方式提出了具体策略。全文由五个部分构成。一、导论：在对国内外相关研究进行综述的基础之上,阐述了论文研究的背景及意义、研究内容、研究方法。二、动漫旅游发展的基础理论探索：从动漫旅游发展的背景以及动漫与旅游存在的潜在关系阐述发展动漫旅游的现实可能性,并从年龄阶段、消费特征等方面对动漫旅游的市场群体进行了细分。三、中国动漫旅游发展的原则与策略：分析了中国动漫旅游发展的现状；确定其发展原则；并提出了发展策略：包括产品策略和营销策略。四、结语。
[Abstract]:The essence of tourism is experience, the only feeling that can not be copied and transferred. Since the end of 1990s, with the introduction of the concept of experience economy, some scholars at home and abroad have pointed out that the traditional tourism mode will be gradually replaced by experiential tourism, and people are pursuing happiness, stimulation and self-realization in the process of tourism. Animation tourism as a highly experiential form of tourism, its essential feature is experience. In recent years, the rapid development of animation industry at home and abroad, in the world animation power Japan, the United States, South Korea, animation industry has become the pillar industry of these countries, has become a new economic growth point. Animation industry chain really brings huge profits is the animation industry derivatives, animation tourism as one of the derivatives of the animation industry, because it has a very high experience value to fully meet the taste of modern people. By the fans of extreme popularity, animation attractions have become a powerful animation tourism projects. Based on the experience economy and the great development of the animation industry in China, this paper tries to find the combination point of experience tourism and animation tourism-experience, and take Disney as an example to analyze the comprehensive benefits of the combination of experience and animation. Based on the analysis of the present situation and the reasons of the development of animation tourism in China, this paper analyzes the prospect of the development of animation tourism in China, and puts forward specific strategies for the product scheme and marketing mode of animation tourism. The full text consists of five parts. First, introduction: on the basis of summarizing the related research at home and abroad, this paper expounds the background and significance, research contents and research methods of the thesis. Second, the basic theory of the development of animation tourism: from the background of the development of animation tourism and the potential relationship between animation and tourism, expound the realistic possibility of the development of animation tourism, and from the age stage, Consumer characteristics and other aspects of the animation tourism market groups have been subdivided. Third, the principles and strategies of the development of China's animation tourism: analyze the current situation of the development of China's animation tourism; determine its development principles; and put forward the development strategy, including product strategy and marketing strategy. Conclusion.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F592;F719

【引证文献】