ACG时代与稚拙风格设计

发布时间：2018-05-08 21:26

本文选题：稚拙 + 风格　；参考：《中国美术学院》2009年硕士论文

【摘要】： 当今动漫、电玩、涂鸦、游戏、网络、高科技产品等等充斥着人们的生活。其中ACG(动画ANIMATION、漫画COMIC、游戏GAME的缩写)已超越了娱乐产业的范畴,成为当今不可忽视的亚文化现象。70年代末、80后出生的一代人在这个时代生活、成长。他们已经开始成为重要的消费群体和新兴的设计师群体。动漫、电玩、游戏等也已成为他们学习、工作之余的主流娱乐生活,深刻影响着这一代人的生活、审美和思想。不可否认,ACG已经成为一个时代。这个时代的这一特征不可避免地影响了当代设计的发展,影响了设计师的风格。本论文重点研究其中一个具有代表性的风格——稚拙风格。稚拙风格是一种在动漫、电玩、涂鸦、游戏、网络等影响下形成的,在当今设计中广泛流行的,并受年青一代喜爱的风格。本论文希望通过研究一代人的特征,去研究一种时代现象,并着重研究其中具有代表性的设计风格。从某种角度说,稚拙风格就是一个时代的缩影。对稚拙风格的研究,有助于理解这一代人的心理、他们的审美、他们的好恶、他们对设计的需求,有助于对青年消费者和未来消费群(青少年、儿童)在设计需求上的方向把握。研究这一风格,也可以在其中提炼出对平面设计有帮助的养分,用于指导我们的设计实践,为我们的设计提供新的视野,新的方法,拓展新的思路。研究的成果希望对这对当今的设计师有一定参考价值。
[Abstract]:Nowadays, animation, video games, graffiti, games, networks, high-tech products and so on are full of people's lives. Among them, the animation cartoon comics (GAME) has exceeded the scope of entertainment industry, and has become a subcultural phenomenon that can not be ignored. At the end of the 1970s, the generation born in the 1980s lived and grew up in this era. They have begun to become important consumer groups and emerging groups of designers. Animation, video games, games and so on have become their study, work after the mainstream entertainment life, profound impact on the life of this generation, aesthetic and thought. There is no denying that ACG has become an era. This characteristic of this era inevitably affects the development of contemporary design and the stylist's style. This paper focuses on one of the representative styles-childish style. Childish style is a form of animation, video games, graffiti, games, network, and so on, widely popular in today's design, and by the younger generation favorite style. This paper hopes to study the characteristics of a generation, to study a phenomenon of the times, and focus on the representative design style. In a way, childish style is the epitome of an era. The study of childish style helps to understand the psychology of this generation, their aesthetics, their likes and dislikes, their demand for design, and their interest in young consumers and future consumers. Children) the direction of design needs. The study of this style can also be used to extract helpful nutrients for graphic design, to guide our design practice, to provide new vision, new methods and to expand new ideas for our design. The results of the study are expected to have a certain reference value for today's designers.
【学位授予单位】：中国美术学院
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J505

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