问题与对策：广西动漫产业透视

发布时间：2018-05-13 17:06

本文选题：动漫产业 + 广西动漫产业　；参考：《广西大学》2011年硕士论文

【摘要】：利用文化产业推动经济增长,是广西当前的一大战略举措。“十二五”规划中,广西自治区把文化产业作为广西重要的产业来培育,其中,动漫产业作为重要部分被提及。广西动漫产业起步较晚,与先进省市有明显差距,有待奋起直追。本文对广西动漫产业进行研究,以期能为广西动漫产业的发展和文化产业结构升级提供一定的指导作用。本文主要采用观察法和实地调查法,运用文化产业理论,借鉴现有动漫产业研究理论成果进行研究。通过对动漫生产者与管理者、动漫产品与动漫服务、动漫消费者三个方面的调查,将广西动漫产业定位于形成期。这个时期是经验积累阶段,相对东部动漫发达地区要缺乏竞争力,但整体仍呈上升的态势。广西动漫产业存在政府行政措施有待完善、动漫作品无法满足市场需求、动漫企业缺乏市场化运作、产业可持续发展能力低几个问题,同时也面临着前所未有的机遇。广西动漫产业链中每个环节的企业都还很少,产业竞争主要来自外部压力。因此广西动漫产业各个环节必须紧密团结,树立全局观。须发挥自身优势,进行资源开发整合与市场化经营,加强动漫产业管理和规划,形成广西动漫产业拳头品牌,走政府扶持、漫画先行的集约型发展道路。
[Abstract]:The use of cultural industry to promote economic growth is Guangxi's current major strategic initiatives. In the 12th Five-Year Plan, the Guangxi Autonomous region takes the cultural industry as an important industry to cultivate, among which, the animation industry as an important part has been mentioned. Guangxi animation industry started late, and advanced provinces and cities have a clear gap, to catch up. This paper studies the animation industry in Guangxi in order to provide some guidance for the development of the animation industry and the upgrading of the cultural industrial structure in Guangxi. This paper mainly uses the observation method and the field investigation method, uses the cultural industry theory, draws lessons from the existing animation industry research theory achievement carries on the research. Through the investigation of animation producers and managers, animation products and animation services, animation consumers, the animation industry in Guangxi will be positioned in the formation period. This period is the accumulation of experience, relative to the eastern animation developed areas to lack competitiveness, but the overall trend is still rising. Guangxi animation industry has government administrative measures to be improved, animation works can not meet the market demand, animation companies lack of market-oriented operation, industry sustainable development capacity is low several problems, but also facing unprecedented opportunities. Guangxi animation industry chain in each link of enterprises are still very few, industrial competition mainly from external pressure. Therefore, Guangxi animation industry links must be closely United, set up the overall view. We should give full play to our own advantages, carry on the resources development integration and market-oriented management, strengthen the management and planning of the animation industry, form the fist brand of Guangxi animation industry, and take the intensive development road of government support and caricature leading the way.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G124

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