辽宁省动漫产业链模式的构建

发布时间：2018-05-16 17:16

本文选题：动漫产业链 + 影响因素　；参考：《辽宁师范大学》2011年硕士论文

【摘要】：近几年,创意产业越来越受到人们的关注。作为创意产业重要分支的动漫产业以其高度的知识密集、资金密集和劳动密集等特点成为21世纪最具希望的朝阳产业,世界各国政府纷纷制定各种政策制度来完善本国动漫产业的发展。与发达国家相比,我国动漫产业的发展尚处于初级阶段,仍然存在着诸多问题阻碍其发展。比如,缺乏专业人才、知识产权保护力度不够、政策环境欠佳等。而制约动漫产业发展的关键因素则是动漫产业链的完善与否。在这样的背景下,本文以辽宁省的动漫产业链作为研究对象。首先分析了发达国家动漫产业链的赢利模式和特点,分析了各个国家动漫产业链的优势所在,总结出影响动漫产业链发展的诸多因素。然后从动漫产业链影响因素入手,提出动漫产业链的各项评价指标,通过问卷调查的方式进行数据统计;采用信度分析、因子分析等方法进行验证,并最终确立各项评价指标的权重系数,构建了动漫产业链的评价指标体系。最后,结合辽宁省动漫产业在政策、市场、环境和技术四个方面的现状,构建了一条适合辽宁省省情的动漫产业链,并对如何加强完善动漫产业链提出了政策建议。
[Abstract]:In recent years, creative industries are getting more and more attention. As an important branch of creative industry, animation industry has become the most promising sunrise industry in the 21st century because of its highly knowledge-intensive, capital-intensive and labor-intensive characteristics. Governments around the world have formulated various policies and systems to improve the development of their animation industry. Compared with the developed countries, the development of China's animation industry is still in the primary stage, there are still many problems hindering its development. For example, lack of professional personnel, intellectual property protection is not enough, poor policy environment. And the key factor restricting the development of animation industry is the perfection of animation industry chain. Under this background, this article takes Liaoning Province animation industry chain as the research object. Firstly, this paper analyzes the profit model and characteristics of the animation industry chain in developed countries, analyzes the advantages of the animation industry chain in various countries, and summarizes many factors that affect the development of the animation industry chain. Then from the animation industry chain impact factors, put forward the animation industry chain evaluation indicators, through a questionnaire survey to carry out data statistics; using reliability analysis, factor analysis and other methods to verify, Finally, the weight coefficient of each evaluation index is established, and the evaluation index system of animation industry chain is constructed. Finally, combining the current situation of Liaoning animation industry in four aspects: policy, market, environment and technology, this paper constructs a cartoon industry chain suitable for Liaoning province, and puts forward some policy recommendations on how to strengthen and perfect the animation industry chain.
【学位授予单位】：辽宁师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F279.27;F224;G124

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