中国文化元素在动漫作品中的呈现和运用

发布时间：2018-05-18 07:47

本文选题：文化产业 + 中国文化元素　；参考：《浙江艺术职业学院学报》2014年04期

【摘要】：动漫产业作为文化产业中的新生力量,极具潜力,有着宽广的发展空间。博大精深的中国文化被我国乃至世界各国广泛用于动漫作品的创作之中,为动漫产业注入了别样的中国风韵,受到了全世界的关注与好评。通过深入分析《秦时明月》《中华小子》《十二国记》和《花木兰》这四部蕴含众多中国文化元素的动漫作品,展现出中国文化元素在中外动漫作品中的运用价值。针对我国动漫作品内容创作现状,提出了元素选择单一、呈现方式直白、缺乏品牌意识等问题。动漫元素应从中华民族文化中吸取养分,从而为我国动漫作品更加全面地运用中国文化元素这一民族文化瑰宝提供帮助。中国文化元素在动漫作品中的呈现与应用,需要动漫产业与民族文化的有机结合,在满足国内市场需求的同时拓展海外市场,使中国文化元素成为我国动漫产业发展的一大支柱力量。
[Abstract]:Animation industry as a new force in the cultural industry, has great potential, has a broad space for development. Extensive and profound Chinese culture has been widely used in the creation of animation works in China and even in the world, which has injected a different Chinese charm into the animation industry, and has been concerned and praised all over the world. Through the deep analysis of the four anime works of "Qin and Ming Moon", "Chinese Boy" and "Hua Mulan", which contain many Chinese cultural elements, the application value of Chinese cultural elements in Chinese and foreign anime works is demonstrated. In view of the present situation of the content creation of Chinese animation works, this paper puts forward some problems, such as single choice of elements, direct presentation, lack of brand consciousness and so on. The animation elements should absorb nutrients from the Chinese culture so as to provide help for China's animation works to make more comprehensive use of the Chinese cultural elements as a national cultural treasure. The presentation and application of Chinese cultural elements in anime works require the organic combination of animation industry and national culture to meet the needs of the domestic market and to expand the overseas market at the same time. Chinese cultural elements to become a pillar of the development of China's animation industry.
【作者单位】：北京舞蹈学院艺术传播系;
【分类号】：J954

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